Hidden Trends, Big Moves

What Audience Data Reveals About the Next Wave of the Creator Economy 

Audiences are evolving. Preferences are shifting. And earning attention on social platforms is more competitive than ever. To stand out, it’s no longer enough to follow best practices — you need to understand the next practices in social video.

In our latest report, our CMO Jill Nicholson unpacks some of the biggest shifts happening in social video right now – including audience data you may not be tracking yet, but should definitely have on your radar because of what it reveals about the next wave of the creator economy. 

What’s inside:

🎥 Length Matters
 – Cracking the Code to Video Duration

🤝The Key to Collaboration – 
Teaming Up with the Unexpected

👀 Post Like A Pro
- How Often is Too Often?