In recent years, the streaming platform industry has exploded worldwide, with the Asia-Pacific region being a high-growth market for SVODs. As such, social video has become a critical means for those platforms to compete for attention and growth in APAC.
Download this report to discover our key findings, which include:
- SVODs’ social video market has more than doubled between 2019 and 2020 in APAC.
- Local platforms iQIYI and Tencent Video outgrew top international platforms like Netflix or Disney+.
- In terms of content strategy, international players rely heavily on trailers and commercials while local players provide access to snippets and complete episodes.
How Leading SVODs in APAC Use Social Video to Win New Audiences
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