How Leading SVODs in APAC Use Social Video to Win New Audiences
In recent years, the streaming platform industry has exploded worldwide, with the Asia-Pacific region being a high-growth market for SVODs. As such, social video has become a critical means for those platforms to compete for attention and growth in APAC.
Download this report to discover our key findings, which include:
SVODs’ social video market has more than doubled between 2019 and 2020 in APAC.
Local platforms iQIYI and Tencent Video outgrew top international platforms like Netflix or Disney+.
In terms of content strategy, international players rely heavily on trailers and commercials while local players provide access to snippets and complete episodes.