Social Listening for Video: Audience Analysis of the Silent Majority
Our insights indicate that only seven out of every 100 viewers is an active commenter — which is why we believe social listening solutions alone are not a complete method for brands to truly understand their target audiences.
You need behavioral insights and an understanding of the growing video content landscape to drive sales, nurture loyalty, and to show you are in-touch with consumers.
Check out Tubular’s three-pronged approach to leveraging behavioral insights in your content strategy:
- Monitor: Set up key trackers for your brand to get tabs on your audience’s interests
- Validate: Learn about the majority of your audience who isn’t active in the comments section
- Apply: Stay ahead of social trends and develop a repeatable recipe for social media success
Learn the best practices and strategies for tapping into the silent majority of your target audiences.
Download the report now.