Social Video Benchmarks Report: What’s Actually Working for Media Companies in 2026

Social video is shifting fast. This first installment of our benchmarking series compares social video consumption and publishing data from the first half of 2026 to the previous two years, revealing exactly what’s changed — and where the real opportunities for future audience and revenue growth lie.

Read the report to learn:

• The video lengths driving the most reach and engagement in the News & Politics category on TikTok, and how to capitalize on these formats
• Which categories are gaining momentum on Instagram, and how to determine which verticals are worth investing in
• Why publishers like Fox News, the BBC, and Brazil’s G1 are dominating Instagram, plus the data that guides their strategy
• How to increase ad revenue by converting video duration strategy, per-upload efficiency data, and Tubular Video Intelligence data into stronger advertiser pitches