The State of Social: H2 2024

In a rapidly evolving digital landscape, understanding macro trends across social platforms is key to unlocking growth opportunities and staying ahead of the competition. The H2 2024 State of Social Report offers unparalleled insights into the forces shaping the future of social media.

In this report, you’ll discover how:

• Social platforms’ unique strengths demand a cross-platform approach
• Gaming content is emerging as a new entertainment powerhouse
• AI is redefining pre-existing categories and trends
• News and politics are evolving with shifting audience preferences
• Social media is turning music into a collaborative art form
• The Paris Olympics set the stage for the future of sports viewership

Equip yourself with the insights needed to thrive in this dynamic social era. Download the report now.