Unexpected Partnerships: Unlocking New Opportunities

Leading marketers are saying goodbye to traditional targeting…
and hello to bold cross-category collabs.

And these unexpected partnerships are seeing major success. When cookware brand, Le Creuset, partnered with Pokémon, their social media campaign earned 216x more engagements than their regular Instagram content.

This report includes real-world examples of unexpected partnerships to show you how to:

🔍Use audience insights to identify underlying passions & interests

🤝Create interactive campaigns and product innovations

🫀Leverage nostalgia to tap into human emotion

📈Measure the growth of new audiences post cross-category collabs

Creative teams know the importance of embracing the unexpected — but decision-makers may not be so easily convinced. Data helps mitigate the risk of stepping into the unknown.

Download the report now.