“The idea of what people pay attention to and how they find that content should be an endlessly fascinating thing!” claims Ian Edgar, VP Creative Strategy & Video Programming at Condé Nast Entertainment.
Join us in a hands-on demonstration by Ian Edgar on how to find content strategy within data to pursue digital video audiences. You'll learn how Condé Nast:
- Creates data habits that lead to successful video experimentation
- Finds patterns in competitive data to inspire video tactics
- Discovers whitespaces in different genres and categories of video