In the business of media, attention is currency. Yet, advertisers and publishers still struggle to invest and monetize with confidence in today’s digital content marketplace. Ellen Digital Ventures (part of WarnerMedia), a founding member of the Global Video Measurement Alliance (GVMA), gets the challenge. The Ellen Show has seamlessly transitioned from linear TV property to one of the most successful digital brands today.
Join our fireside chat with Alana Calderone Polcsa, SVP of Brand Content & Partnerships at Ellen Digital Ventures, Allison Stern, Co-Founder at Tubular Labs, and David Amrani, Chief Strategy Officer at Digiday, as they discuss what a new attention economy looks like, and why the future of the industry depends on it.
Tune in as they discuss:
- How the team behind Ellen built a beloved digital brand and healthy business on video
- Why deep audience understanding beyond views unlocks business value for Ellen Digital Ventures and advertisers
- What a new attention economy looks like — and why the future of the industry depends on it