Welcome to the final stage of the Social Video Marketing Funnel! Over the past month, we’ve explored Awareness  → Consideration → Conversion → and now, Loyalty! Loyalty is the final stage of the marketing funnel because this dedicated group of customers is your bread and butter. They will not only buy your products time and … Continued

Welcome to the third stage of the Social Video Marketing Funnel! Over the past few weeks, we’ve explored the two upper-level stages – Awareness and Consideration.   Awareness is all about targeting massive audiences and gaining views by entertaining. Consideration, on the other hand, is all about educating those who are evaluating several brands.  Today, we’ll … Continued

Tubular’s social video data analytics indicate that #deinfluencing content has now reached 332M views and 35.5M engagements on TikTok in the last 90 days. So what is de-influencing? Exactly what it sounds like. Creators on video platforms encourage viewers not to buy certain cult products promoted by otherwise popular influencers. Check it out: From fashion to … Continued