Tubular’s social video data analytics indicate that #deinfluencing content has now reached 332M views and 35.5M engagements on TikTok in the last 90 days. So what is de-influencing? Exactly what it sounds like. Creators on video platforms encourage viewers not to buy certain cult products promoted by otherwise popular influencers. Check it out: From fashion to … Continued
Read MoreThe 2024 Awards Season went off with a bang, and social media is buzzing with red carpet moments, acceptance speeches, audience reactions, and of course— some criticism. That’s the best part about social coverage, isn’t it? You get to see the highlights while also engaging with other viewers as a culture. Now, the Tubular team … Continued
Read MoreSuper Bowl 2024 has emerged as the most-watched US TV broadcast since the historic Moon landing in 1969. CBS Sports reported an impressive 123.4 million average viewers across multiple platforms, including CBS, CBS Sports, Nickelodeon, and Univision, and digital platforms Paramount+ and NFL+. 2024’s viewership marked a 7% increase from 2023. The presence of Taylor … Continued
Read MoreInsights That Inspire: A Tubular Blog
Tubular News
The Rise of De-Influencing & How To Leverage ItTubular News
Chartbeat Acquires Lineup Systems and Tubular Labs to Help Media Companies Grow Reach and Revenue