Lad Content Unseats Tasty in July 2016 Cross-platform Rankings
Caroline Lu August 17, 2016
Key takeaways from July 2016:
- For the first time, since November 2015, Buzzfeed’s Tasty has been unseated from its #1 spot in cross-platform rankings. UK entertainment content publishers, UNILAD and The LADbible came in at #1 and #2 spots with 2.7 Billion views and 2.3 Billion views respectively, followed by Tasty at #3 with 1.7 Billion views.
- The top 100 video brands and creators together generated 48.5 Billion total cross-platform views in July, representing a 20% increase over June view numbers.
- In the Facebook Publishers rankings, UNILAD, which had views of 2.6 Billion, took the #1 spot. Following closely behind was The LADbible at #2 with 2.1 Billion views. Tasty ranked #3 with 1.7 Billion views followed by NowThis and Tastemade, which took the #4 and #5 spots respectively.
Links to Tubular July Rankings
Monthly rankings of top 25 online video creators and brands from April 2015 - June 2016 are available upon request.
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