Lad Content Unseats Tasty in July 2016 Cross-platform Rankings

It's time to reveal the most watched online video publishers of July 2016! Every month, Tubular’s Rankings Center showcases the top cross-platform video publishers, as well as platform-specific and category-specific brands and creators, including Media, Automotive and Beauty properties. Additionally, watch our co-founder Allison Stern elaborate on exclusive Rankings insights in this Facebook video.


Key takeaways from July 2016:

  • For the first time, since November 2015, Buzzfeed’s Tasty has been unseated from its #1 spot in cross-platform rankings. UK entertainment content publishers, UNILAD and The LADbible came in at #1 and #2 spots with 2.7 Billion views and 2.3 Billion views respectively, followed by Tasty at #3 with 1.7 Billion views.
  • The top 100 video brands and creators together generated 48.5 Billion total cross-platform views in July, representing a 20% increase over June view numbers.
  • In the Facebook Publishers rankings, UNILAD, which had views of 2.6 Billion, took the #1 spot. Following closely behind was The LADbible at #2 with 2.1 Billion views. Tasty ranked #3 with 1.7 Billion views followed by NowThis and Tastemade, which took the #4 and #5 spots respectively.

Links to Tubular July Rankings

Monthly rankings of top 25 online video creators and brands from April 2015 - June 2016 are available upon request.

To learn more or inquire about custom rankings: Request a demo of Tubular Video Intelligence

© 2020 Tubular Labs, Inc.
Tubular and Audience Graph are trademarks of Tubular Labs, Inc.