As we dive into the final quarter of 2024, it’s clear the gaming category is experiencing an unprecedented boom on social media platforms—particularly YouTube.
In our latest report, The State of Social: H2 2024 , we dove into topics like the Olympics, Music, and Artificial Intelligence. For the Gaming category, we’ve seen a historical number of views. Gameplay content reached an astonishing 6 billion monthly views in June—a testament to the enduring appeal and evolution of video gaming culture.
Let’s explore the trends, creators, and topics that are shaping this dynamic landscape.
YouTube: The Ultimate Gameplay Hub for Gamers
YouTube has solidified its status as the primary destination for gaming content. Gameplay videos, which showcase in-game footage and strategies, offer an immersive experience for viewers. Whether it’s a deep dive into the latest release or a casual stroll through classic titles, these videos often span hours, providing an opportunity for viewers to learn, engage, and connect. Moreover, the videos provide an opportunity for creators to rack up billions of minutes watched—far more than any other video category.
In late 2022, gameplay content saw about 4 billion monthly views with gradual growth pushing those numbers to around 5 billion in 2023. The remarkable leap to 6 billion views in June 2024 highlights a growing appetite for long-form content offering not just entertainment but a sense of community among gamers.
Creators Are Winning the Game
The gaming influencer landscape is more vibrant than ever. In 2024, YouTube creators from the USA are leading the charge in viewership—but they are not alone. Creators from around the world are making significant impacts, providing brands with a diverse array of sponsorship opportunities.
From creators specializing in fan-favorite games like Minecraft and Roblox to those blending gaming with humor and pranks, there are no shortage of options for brands looking to engage with this dynamic audience. The ability to choose from a wide variety of creators allows brands to tailor their marketing strategies to specific niches within the gaming community.
The Top Video Game Topics
Thanks to Tubular’s AI-powered insights, we can identify the top-performing topics in the gaming category. Brands like Minecraft, Grand Theft Auto, Roblox, and Fortnite continue to resonate with audiences, while themes such as “simulation,” “gameplay,” and “walkthroughs” capture the attention of millions.
One fascinating trend is the rise of “machinima,” a blend of “machine” and “cinema,” that showcases animated narratives mimicking the aesthetics of popular games. A standout example is the “Skibidi Toilet” series, which has captivated Gen Alpha and added a new layer of creativity to the gaming genre.
As gameplay content continues to evolve, we’re witnessing a shift toward curated entertainment that appeals to a broader audience. Viewers are not just passive consumers; they’re active participants in a culture that thrives on connection and shared experiences. The lines between gaming, storytelling, and community engagement are blurring, leading to innovative forms of content that keep audiences coming back for more.
In conclusion, the gaming category on social video platforms is thriving like never before. With skyrocketing viewership, diverse creators, and emerging trends, the future looks bright for gamers and brands alike.
As we navigate this exciting landscape, one thing is clear: the game is on, and it’s only just begun.
For more insights like these across categories like music, sports, and news, read The State of Social: H2 2024 report.