As we continue to navigate the evolution of artificial intelligence, it’s fascinating to see how society is weaving this transformative technology into various aspects of life—particularly through social media.
In our latest report, The State of Social: H2 2024, we used Tubular insights to uncover the social trends and categories that are becoming essential in the AI landscape, including entertainment, education, and business.
AI in the Social Media Sphere
AI is still finding its footing within the vast social media ecosystem. Discussions surrounding artificial intelligence are growing, particularly among creators. The most viewed creator category in H1 2024 was Entertainment. Here, creators are not just talking about AI; they’re embracing it in innovative ways that resonate with audiences.
Following Entertainment, the Science & Tech category gained major traction. Interestingly, Business creators lagged behind in H1, indicating a significant opportunity for growth in the months to come. As AI becomes more integral to workplace practices, we can expect this category to expand, attracting more creators eager to share insights on integrating AI into business strategies.
What Are AI Audiences Shopping For?
Delving deeper into consumer behavior, Tubular’s Consumer Insights reveal those engaged with AI content are primarily shopping for tech-related items on Amazon. This tech-centric focus underscores that AI is still in its early stages of widespread adoption. As diverse audiences begin to engage with this technology, we can anticipate shifts in shopping behaviors, expanding beyond tech into various lifestyle and consumer goods.
The Rise of AI Dance Trends
One of the most viral artificial intelligence trends of the year is the explosion of AI dance videos across social platforms. Thus far in 2024, users have been superimposing their faces onto AI-generated dancing bodies. This trend kicked off on YouTube in January, saw spikes in February and March, and hit a peak of 169.5 million views on TikTok in June.
Using Tubular insights to understand how the lifecycle of trends varies across platforms reveals an interesting dynamic. While TikTok might provide an initial surge in views, YouTube may be a platform where content can earn more views over the long haul. After a dip in TikTok views, the AI dance trend resurfaced on YouTube, showcasing the importance of understanding how trends migrate across different platforms. This knowledge is invaluable for creators and brands aiming to maximize their content’s reach and impact.
Internet Cats Get an AI Makeover
In an unexpected twist, the emergence of AI-generated content featuring cats has captured the internet’s heart. The creator Yunus Duygulu launched “Tales of AI Cats,” a series of humorous and touching stories accompanied by AI-generated images of endearing felines. This niche quickly exploded in popularity, amassing an astounding 9 billion cross-platform views from January to August 2024, with YouTube making up the largest portion.
Interestingly, Twitch has emerged as a surprising contender for AI Cats, boasting the second-highest average views per video in this trend, particularly appealing to gamers. This highlights the versatility of AI content and its potential to engage diverse audiences across various platforms.
Looking Forward to the Future of AI Integration
As we observe these trends, it’s clear AI is not just a buzzword; it’s becoming an integral part of our digital narrative. From entertainment to consumer behavior and cross-platform dynamics, AI is reshaping how we create, share, and consume content.
As AI continues to integrate into our lives, the potential for innovation and creativity is boundless—an exciting prospect as we look to the future.
To download all insights from Tubular’s State of Social: H2 2024 click below. Or, if you prefer recent data deep-dives, click below: