The NFL, PewDiePie Win Big on January’s Top Sponsored Videos

By Carla Marshall · February 25, 2019

The NFL, PewDiePie Win Big on January’s Top Sponsored Videos

After the holiday push of December, January’s top sponsored videos were a mix of Super Bowl trick shots, celebrity-backed vodka endorsements, and the return of fan-favorite PewDiePie to the chart. 4,326 different brands from across a multitude of industries partnered with 4,267 different influencers and publishers to publish 16.4K sponsored videos to the main social video channels. Check out the charts and the highlights from January 2019:

Global Top Sponsored Videos: January 2019

January 2019 Top Sponsored Videos
Top sponsored videos globally from January 2019. Data via Tubular Labs.

With a Super Bowl on the horizon, the NFL teamed up with YouTube legends Dude Perfect on a crazy ride through some insane trick shots. The Dude Perfect guys are masters of their game and this highly entertaining clip generated 9.3M views in 3 days.

It’s the first time the NFL and the influencers have teamed up with the YouTubers, and the first big sponsored video success for Dude Perfect, who hhasworked with 15 different brands in 2018, including Epic Games, Hasbro, and Cheerios. In fact, the most viewed sponsored video of 2018 was a collaboration between the influencers and Kay Jewellers on a Valentine’s Day themed trick-shot video that has generated an incredible 156M sponsored views to date.

While the NFL have a robust social video presence, the league also teamed up with several influencers and publishers via sponsored video content in 2018 to extend its reach across different audiences. In total, 97 videos were published to Facebook in partnership with 15 different digital properties that generated an 19.7M views for NFL-focused content.

Meanwhile, as his race to keep hold of the most-subscribed to channel on YouTube remains front of mind for fans, PewDiePie himself is busy keeping his business dealings active with his collab with G-Fuel on the second highest most-viewed sponsored video of January 2019. As the “official energy drink of esports,” G-Fuel generated 290K views for its channel on YouTube last month, but by teaming up with one of the world’s most famous gamers, the brand benefited from an extra 8.2M YouTube views, with 6.9M in the first three days after upload. PewDiePie remains one of the biggest influencers for brands to work with, and while he may not always be a safe pair of hands, he brings the views for those he partners with.

G-Fuel is just one of the three food and drink brands to feature on last month’s chart. Trident Seafoods teamed up with digital-first publisher So Yummy on a Facebook video which promised “five restaurant-worthy hacks to elevate your fillets” and delivered a V3 of 4.5M views. So Yummy partnered with 21 different brands such as retail and food giants Walmart, Bed Bath & Beyond, Pretzel Crisps, and Pepsi in the US in 2018, generating 147M sponsored Facebook video views. We can expect the publisher to continue this trend into 2019.

BuzzFeed’s Tasty makes its monthly appearance on the leaderboard for its collab with Canadian Whisky producer Crown Royal. The publisher ultimately created two videos for the brand, both recipe walkthroughs using the product. Combined, these uploads generated 7.3M total Facebook views after being uploaded to Tasty’s Facebook Page during January 2019. The most-viewed clip, which landed at #9 in the top sponsored videos around the world, generated a V3 of 3.8M views:

In January 2019, 4,326 brands sponsored 16.4K videos that were directly uploaded to brand partners channels and pages on YouTube and Facebook. Above are the top 10 ranked by views generated in the first 3 days (V3). Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of top sponsored videos. Our DealMaker product tracks thousands of sponsored video campaigns from global brands and media companies. Congrats to all of the brands and publishers featured this week!

Want to Know More About Sponsored Video?

As a publisher of sponsored video in this highly competitive world, consider using Tubular’s DealMaker to arm your sales teams to find the right sponsors for your audience, pitch them effectively, and report back on performance with industry-leading benchmarks. The Top Ten Global Videos Leaderboard chart is powered by the data provided by Tubular Labs. For more information please click here.

Be ahead of the curve in
the age of video.