CBS Interactive

CBS Interactive used Tubular data to identify and showcase James Corden’s Carpool Karaoke segments as the most watched late-night videos.

Business Challenge

  • CBS Interactive wanted to determine the success of Karaoke Carpool to support its PR, strategy, and content licensing efforts.

Digital Video Strategy

  • Tubular data enabled CBS to confirm how Carpool Karaoke was performing across the main social video platforms, and also provided competitive benchmarking and third party verification.

Key Benefits

  • Using Tubular data CBS Interactive identified and verified James Corden’s segment, Adele Carpool Karaoke, as the most watched late night segment in history.

Critical Business Issues

CBS Interactive wanted to validate the success of The Late Late Show with James Corden Carpool Karaoke series online.

Integration & Implementation of Tubular Data:

With Tubular, CBS Interactive identified and verified James Corden’s segment, Adele Carpool Karaoke, as the most watched late night segment in history. To date, Adele’s Carpool Karaoke has garnered more than 128 million views. Tubular data not only helped to identify this trend, but provided competitive benchmarking and third party verification to support CBS’ PR, strategy, and content licensing efforts.
Results with Tubular

CBS Interactive used Tubular data in a press release about the success of Carpool Karaoke. The story was picked up by 30+ publications including Variety, USA Today and Billboard. Tubular data continues to be used to verify Carpool Karaoke’s place as a top viral hit.

Read more on the success of Carpool Karaoke from TubularInsights:

Carpool Karaoke: From Snackable Content to Viral Phenomenon

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Tubular and Audience Graph are trademarks of Tubular Labs, Inc.
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