Learn how A+E Networks proves the value of their audiences.
“We use Tubular as the source of truth, to understand how our content is performing relative to our competitors and to understand which audiences we’re reaching in the online space.”
Lee Boykoff, SVP Data Strategy, A+E Networks
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It’s more than a philosophy, it’s a business imperative. Publishers that are able to form deep, authentic connections with their audiences not only create better content, but they are also able to close more deals with brand and advertising partners. Provided they are able to prove the value of these audiences.
This is where Tubular comes in to give media companies like A+E Networks an edge.
By being able to benchmark their content against other campaigns companies and competitors, A+E Networks is able to understand what is working, and what is not, to improve campaign and content performance as a whole.
Don’t take our word for it. Watch how A+E uses Tubular invest and monetize confidently in social video below.