Jungle Creations

Jungle Creations, the 6th most viewed media company in the world, used Tubular data to measure the performance of its sponsored video campaigns on behalf of leading confectionery and cookie brand, Oreo.

Challenges

  • Jungle Creations, the 6th most viewed media company in the world, wanted to measure the performance of its sponsored video campaigns on behalf of leading confectionery and cookie brand, Oreo.

Solution

  • By leveraging Tubular Intelligence and Dealmaker data, Jungle Creations validated the stellar performance of its Twisted Oreo campaigns.

Key Benefits

  • Using Tubular data, Jungle Creations was able to position itself as the ideal publishing partner for major brands to extend their reach and engagement online.

“Tubular has vicariously earnt us well into the millions of pounds of revenue” - Jamie Bolding: CEO, Jungle Creations

Learn more about how Jungle Creations used Tubular to earn millions in sponsored video partnerships with major brands like Oreo:

Introduction

Jungle Creations, a lifestyle media company followed by more than 60 million people globally, with 16 popular channels - including Twisted, VT, and Food Envy - creates engaging video content that appeals to millennial men and women. Twisted features fun and shareable recipe content with a strong Facebook audience.

Business Challenge

Jungle Creations was looking for a trusted, third-party solution to highlight the performance of the sponsored video campaigns it had produced on behalf of Oreo.

Solution

By leveraging Tubular data, Jungle Creations validated the stellar performance of its Twisted Oreo campaigns. The six video campaigns achieved an average Tubular Video Rating: V30 (first 30-day video views) of 3.5 million - delivering 11X more reach than organic Oreo content. Total engagements for the period were also higher for sponsored content than organic content - 326K versus 94K. During this time, Twisted Oreo campaigns also boasted a higher average V30 in comparison to sponsored video content produced by tubularlabs.com/demo major food category competitors including Tasty, Tastemade, and Food Network.

“Tubular Video Ratings’ V30 metric proved essential in highlighting superior viewership of our sponsored video campaigns to advertisers.”
Mitch Strong, Head of Commercial Sales & Partnerships, Jungle Creations

Results with Tubular

Jungle Creations brokered an ongoing partnership with Oreo by proving its position as a leader in the online video community. With top performing sponsored video campaigns, it showed the famous cookie company how Twisted reaches millions of people with its cleverly curated, inspiring, and playful content.

Read more about the Jungle Creations Story on TubularInsights:

How Jungle Creations is Winning Sponsored Video on Facebook

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