Overtime Surges in the Under-35 Sports Audience + Attracts Top Advertisers Spending Outside of TV

Overtime Surges in the Under-35 Sports Audience + Attracts Top Advertisers Spending Outside of TV

“Tools like Tubular provide an immense amount of value to us.  Whether it’s revealing demographics, geo-data, data related to specific posts, handles, and hashtags — it all helps us tell a richer story. Telling a richer story means we build stronger relationships.”

Rich Calacci, Chief Revenue Officer at Overtime

 

 

With one of the fastest-growing audiences in the game, Overtime is paving the way for other broadcasters to embrace the possibilities of social video. As ratings shift from linear TV to social streaming, we know there is much to learn from Overtime’s triumphant takeoff. 

We sat down with Overtime CRO, Rich Calacci, to learn how Tubular Intelligence empowers them to innovate and capitalize on social. Calacci shares what he believes is the highest form of audience engagement and how they achieve that through understanding cultural relevance. 

Hit play to learn how they’re scoring big.

 

 

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