“We’re constantly innovating in how we play out our video strategy and our partnership with Tubular Labs has helped us measure and understand our performance in a very granular way.”
Adam Clyne, COO of The LADbible Group
Leveraging Tubular data and insights, The LADbible developed winning content to increase its Facebook views by 197% to become the #1 European media property.
Business Challenge
- To do so, it needed to quickly identify, license, and publish trending content to appeal to its target audience.
Digital Video Strategy
- The LADbible team integrated Tubular into their daily workflow to discover talent and identify trending video content for licensing.
Key Benefits
- Since incorporating Tubular into its daily workflow in March 2016, The LADbible has seen a 197% growth in Facebook views and a 140% increase in Facebook engagement.
Critical Business Issues
The LADbible Group, a UK based entertainment company followed by millennial men and women, wanted to expand its viewership and become the top news and lifestyle destination. To do so, it needed to quickly identify, license, and publish trending content to appeal to its target audience.
Integration & Implementation of Tubular Data
The LADbible team integrated Tubular into their daily workflow to discover talent and identify trending video content for licensing. The social team checks Tubular to find what random and wonderful videos have been trending in the last 24 hours, across all platforms. The team also deep-dives into this video content to source creators from all over the globe and explores their back catalogue of videos before reaching out to these creators to spark partnerships.
Results with Tubular
Fueled by topical content, Tubular July 2016 Rankings of top online video creators and brands show that The LADbible is the most watched media property in Europe. Furthermore, since incorporating Tubular into its daily workflow in March 2016, The LADbible has seen a 197% growth in Facebook views and a 140% increase in Facebook engagement.
