On-Demand Webinar: How Roblox Built a Data-Driven Influencer Marketing Empire
Roblox is a vast virtual universe where users can both play and create their own unique games. This cutting-edge brand has brought virtual realities into the mainstream through innovative technology, strategic positioning, and most notably — their unmatched influencer marketing empire.
We chatted with Roblox’s Influencer Marketing Operations Manager, Grace Shen, to uncover the unique tactics the gaming company used to build an influencer program that generates 11B views monthly on social video.
In this webinar we unlock the secrets to Roblox’s astronomical success by asking:
- How they’ve built a bridge between social and their owned platform
- What influencer formula they used to encourage organic content
- How they scaled this formula to be a massive program with over 700 creators
Download the on-demand version to hear from the world’s most iconic virtual game & marketplaces.