PANEL: Scaling Gen Z and Millennial Fandom with Social Video with ESPN and Instagram
We had the pleasure of sharing the stage with ESPN’s Kaitee Daley, VP of Social and Instagram’s Dev Sethi, Head of Sports at this year’s Hashtag Sports Virtual Conference.
In this discussion, we tackle how leagues, publishers, and brands can complement their linear strategy through the value of social video to reach and monetize a new generation of fans on digital. Learn how social video has an impact on ticket sales, sponsorships, and merchandise, all while capturing the Gen Z / Millennial audience.
Watch the replay here: