Music on YouTube: Finding Fast-Growing Genres and Independent Artists

Music on YouTube is a key success story for the platform. But do growth opportunities still exist?

From kickstarting careers to providing a platform for evergreen viewership, YouTube has had a close relationship with music since its very beginning. But with new listening services and year of expansion, is YouTube still a digital pillar of music? In short – yes, and added to that, there remain huge emerging opportunities on the platform.

In our latest report, find out:

  • How music on YouTube continues to grow
  • Which genres see the highest growth in viewership
  • The top emerging talents from those high-growth genres

Download the report →

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