Insights Report US: Reaching New Sports Audiences on Social Video

Sports is one of the last types of entertainment that people are still watching on TV. So why should broadcasters, leagues, and teams care about social video?

In this report, we look at why social video is an important tool for sports media creators, and how they’re adapting their content strategies to:

• Reach younger audiences whose consumption habits are changing
• Close the gender gap in sports and finally embrace female fans
• Maintain passion for traditional sports as digital options like esports are on the rise