The CPG Social Video Playbook: 3 Insights Driving Growth Right Now

We analyzed the fastest-moving consumer goods brands to reveal insights about increasing reach on Instagram, identifying strategic creator partnerships on TikTok, and investing in regional talent to create global scale.

What you’ll learn:

• How major chip brands amassed almost as much reach from Instagram in Q1 as they did in all of 2025 
• How Clorox’s creator strategy catapulted a minimal TikTok presence to 188M sponsored views in a single quarter
• How Pepsi India drove a 27x month-over-month spike in views