Context is everything when it comes to social video data – because insights are only as valuable as your ability to translate them into action. Without that quick translation, you can easily lose momentum or get lost in a sea of dashboards.
Fortunately, Tubular recently launched summary panels in Viewpoint that automatically contextualize data from the social video universe. The panels bring key insights front and center to help you quickly understand what’s driving performance, spot trends, and decide your next content move.
Today, we’re giving you an inside look into the Tubular Viewpoint product, some of the people on our team who helped build it, and how summary panels are transforming dispersed data into actionable insights.
But First, What’s Viewpoint?
Viewpoint is Tubular’s intuitive social video analytics tool, built for busy teams who need instant takeaways and inspiration. Beginner-friendly analytics, clean dashboards, and competitive insights empower teams to spend less time digging through data and more time acting on it.
With Viewpoint, you can:
- Monitor competitive social video performance all in one place: Track views, engagements, uploads, and cross-platform performance over the past 90 days
- Discover content opportunities: See which Topics are gaining traction and identify top-performing content across platforms for inspiration
- Understand your audience: Explore demographics, engagement, and relevant Creators, Video Categories, and Topics to inform creative decisions
- Benchmark against competitors: Compare recent views, engagements, and growth for any Creator, and chart their performance as often as you need
🔍 New to Viewpoint?
Watch our on-demand Viewpoint webinar and see the contextual insights panels in action.
Contextual Insights in the Bigger Picture of Tubular Analytics
For teams working in fast-paced environments, data hunting can be time-consuming and labor-intensive. But with contextual insights panels, users get the data they need in an instant.
These side panels in Viewpoint help surface relevant trends, performance snapshots, and related opportunities alongside the content or metrics you’re analyzing – helping you remove unnecessary steps and cognitive overload.
A Single Place for Clear, Quick Takeaways
“Before the contextual insights panels, there wasn’t a single, clear place to get condensed information on key entities like Topics,” Erkin Polat, Senior Software Engineer at Tubular, explained. “The data existed across the app, but it wasn’t easy for users to pull together quickly.”
The team set out to fix that by embedding this feedback directly into the platform, eliminating the need to click away from the page users are working in. Instead of building custom dashboards or advanced queries, users can now access high-level trends and recent performance with a single click.
What Insights Do the Panels Provide?
- Quick performance snapshots on Topics and Creators across social platforms
- Top contributing videos driving trends without the need to create custom search dashboards
- More detailed analysis with the ability to click into related parts of the Tubular platform
- Deeper insights and context, making it easier to understand what’s driving trends
This means you can spot spikes in engagement, drops in views, or emerging trends without friction, which is perfect for teams that need to make data-driven decisions on the fly.
Building the Panels: Technical Opportunities and Frameworks
While Viewpoint panels use Tubular’s existing data sources, building them was not plug-and-play.
Tubular’s data queries are deep and resource-intensive, so the Engineering team balanced the capability to perform in-depth data pulls with an easy-to-use interface.
The Data Signals Behind the Scenes
What powers the panels?
- Recent performance trends show how performance changes over time
- Audience Also Watches surfaces related audience interests for deeper discovery
- Integration with other Tubular products makes the panels feel seamless across data workflows
- The same robust data that powers Tubular: 15B videos, 45M Creators, 1M Categories and Topics all presented in easy-to-understand summaries
What’s Next? Tubular’s Vision for Contextual Insights
Viewpoint and its contextual insights panels are just the beginning of Tubular’s efforts to provide direct content strategy takeaways based on social video data.
Our Engineering team is also exploring ways to embed contextual summarization capabilities deeper within the platform, working to enhance other areas of the user experience and streamline data workflows even further:
Ultimately, the long-term vision is to bring contextual insights panels to every corner of Tubular where social video data lives — whether for panels, Creators, Topics, or campaign reports. The more places users can see insights in context, the more seamless and impactful their workflows become.
Why Contextual Insights Matter for Tubular Users
Embedding contextual insights panels directly into workflows in Tubular reduces cognitive load and makes data easier to act on.
“It’s good to be able to say to my team, ‘all of this data is in one place and it’s consistently presented.’ Each platform prioritizes different metrics or measures success in different ways, and this allows my team to focus on the data they care about and measure success all in one place.” Glenn Freeman, Editor-in-Chief at The Race and Viewpoint User
Contextual insights panels aren’t about adding more data — they’re about highlighting what matters most when you need it, so you can move faster in a rapidly shifting social video landscape.
This is one more way Tubular is delivering on its mission: helping customers make sense of the social video universe — and take action confidently.
👉 Want to see how the contextual insights panels work?
Request a demo or reach out to your Customer Success Manager to learn how to get the most out of these new insights.