Gannett Uncovers Content Opportunities to Differentiate Its Brand
“We use Tubular to get at the type of videos that we think our readers and viewers will watch and want to consume, as a one-stop shop looking across social platforms in one-consolidated dashboard.”
Russ Torres, VP of Digital Content and Strategy, USA TODAY
Gannett is a leading mass-media company that reaches 43% of U.S. online internet population through properties including USA Today and 109 local media organization across 34 states and Guam. Gannett needed to maintain leadership in a new distributed digital video age by producing engaging video content.
Gannett evaluated white space opportunities and drove new franchise strategies through Tubular’s video and audience data.
Gannett’s content team learned what was working in the news space, adapted to content trends and sourced specific content strategies with video performance metrics, all in one place.