Gannett

"We use Tubular to get at the type of videos that we think our readers and viewers will watch and want to consume, as a one-stop shop looking across social platforms in one-consolidated dashboard."

Russ Torres, VP of Digital Content and Strategy, USA TODAY

Gannett's Challenge

Gannett needed to maintain leadership in a new distributed digital video age by producing engaging video content.

Gannett's Strategy

Gannett evaluated white space opportunities and drove new franchise strategies through Tubular's video and audience data.

Key Results

Gannett's content team learned what was working in the news space, adapted to content trends and sourced specific content strategies with video performance metrics, all in one place.

Download the Gannett case study below:

Gannett Case Study

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