“Everything we do starts with who the audience is [and] what do they want that fits our purpose. We research this target audience using Tubular to build a strategy and we have done so for many of our platforms, and every one has been a market leader.”
Haris Alisic, Head of Audience Development and Engagement, AJ+, digital arm of Al Jazeera
For AJ+, audience loyalty and engagement is crucial, especially as that audience moves across its social video and digital platforms. In order to generate more engagement, the digital arm of Al Jazeera works hard to understand its audiences, what they want, and how this aligns to AJ+’s goal of being the voice of the unheard. Here’s what Haris Alisic had to say about how AJ+ uses Tubular to accomplish this purpose: