“From a validation standpoint, we had to piecemeal that before Tubular. Tubular actually allowed for us to be able to bring a lot of those signals together from the same sourcing and it obviously reduced quite a bit of the time spent internally on analysis in order to do that validation.”
Aaron Braxton, VP, Head of Business Intelligence + SEO // GM, Collective Collective
Complex Networks has a lot of great content ideas, but like many other video-first publishers, they have to strategically consider resource investment to support ideation, creation, and distribution of new series. Complex Networks needed a way to predict what ideas would be most likely to succeed, and decide on which platforms those ideas should live.
Complex Networks uses Tubular within their business intelligence stack to generate cross-platform video insights, allowing them to evaluate different series ideas, map out potential programming and distribution, model the projected audience engagement, and confidently make talent and partnership decisions for each episode.
In March 2020, Complex skyrocketed into the Top 10 U.S. Cross-Platform Entertainment Creators and set monthly viewership records on YouTube and Instagram, their most engaging and fastest growing channels, respectively. Additionally, since the quarantine, Complex has conceived of and launched 16 new series, validated with this strategy.
The secret (hot) sauce to Complex Networks’ growth strategy