“The value of a standardized measurement across social is exciting; it’s the chance to have a unified metric that identifies the audience. It’s the ability to have a deeper understanding of your own social audience and to understand their viewership, their engagement, and going beyond the view — going and looking at the person, that unique audience member, and we’re thrilled to understand the data as we work closely with Tubular to have a real understanding of this massive audience that Ellen reaches on a daily basis.”
Stephanie Guerrieri, VP of Brand Content & Partnerships, Ellen Digital
Ellen Digital reaches millions of viewers per month, but the media company had no insights into exactly who those audiences were or why their massive scale of views truly mattered. After becoming a GVMA member and using Tubular Audience Ratings, Ellen is now able to prove their total reach and validate their share of voice in the digital market.