Group Nine Media Uses Video Performance to Validate Total Share of Voice
“Having consistent metrics around viewership, watch time, video type, and other insights that Tubular is able to provide us in terms of content performance and who’s watching what, is incredibly valuable and helps us understand a better visual of our overall footprint in media.”
Bobby LaCivita, Vice President, Research & Measurement, Group Nine Media
Group Nine Media Uses Performance to Validate Total Share of Voice
Group Nine Media knows industry fragmentation is a challenge for clear audience understanding and good measurement. That’s why the company uses Tubular to consolidate data across 40+ digital and social video platforms and to understand the true impact of this content, which ultimately helps Group Nine validate its total share of voice in the market.