“Tubular insights help us identify rising star storytellers, create engaging digital scripted content, and successfully grow engaged digital audiences.”
JC Cangilla, SVP, Business Development, New form Digital
How Tubular Powers New Form Digital’s Content:
Using Tubular software, NFD was able to identify relevant influencers, design a content strategy, and test performance for their Incubator series.
They were able to narrow the field of relevant creators and approach them for New Form Digital incubator projects. As a result, these videos achieved 65% higher reach and 33% higher engagement than the Creators’ average performance, proving NFD’s scripted content to be aligned and entertaining for these audiences.
Using Creators’ cross-platform audience data in syndication sales pitches, New Form Digital has sold 17 series to distributors such as Vimeo, Maker, CW The Seed, Refinery29, Fullscreen and AOL.
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