Learn how LADbible combines data sources to identify early signals of ever-changing audience preferences that guide their planning and strategies bringing site & social data together into a virtuous cycle.

2023 has been coined “The Year of Barbie”— but how did Mattel go from beloved doll to digital-diva? In our upcoming webinar with Mattel, we will unbox how data supercharged Barbie’s social media success and built the #1 Doll brand on YouTube.

Download the webinar to uncover the unique tactics the gaming company used to build an influencer program that reaches 11B people monthly on social video.