Special GVMA Report: Discovering Audiences Beyond Linear TV

In a new special report, the Global Video Measurement Alliance showcases how social video attracts younger demographics, engages viewers at an expanding rate, and is rapidly growing in comparison to linear, making it a vital complement to traditional TV advertising.

The report leverages data from Nielsen and Tubular Labs to compare traditional TV ratings with social video ratings, thanks to de-duplicated unique viewers and minutes watched across Facebook and YouTube using Tubular Audience Ratings™.