Tubular’s Social Video Week-in-Review: Who Set Off Social Video Fireworks?

By Tubular Guest Contributor · July 01, 2021

Tubular’s Social Video Week-in-Review: Who Set Off Social Video Fireworks?

Social video doesn’t rest for the holiday weekend, and neither does Tubular Labs. As American readers anxiously await some time off for the Fourth of July, we’ve grilled up some insights around brand content, the NBA Playoffs, and food trends for those summer cookouts — all in our week-in-review.

Brands Heat Up

You don’t have to be a media company to attract an audience on social video. Using Tubular Audience Ratings™️, we looked at which U.S.-based brands increased unique viewers across Facebook and YouTube the most from April to May 2021. Some of the top names:

  • Nike (from 6.1 million to 43.7 million)
  • Adidas (from 11.5 million to 25.3 million)
  • The Beard Struggle (1.1 million to 10.3 million)

If you missed May’s rankings unique viewers and minutes watched, here’s a glimpse of how the world’s top media & entertainment properties stacked up as well:

Suns Stay Scorching

One of the top stories in the NBA this season has been the success of the Phoenix Suns — a tale that’s caught fire with social video as well. In June, Facebook videos about the Suns generated over 126 million views, while the team itself generated over 7 million video views on the platform.

Surprisingly, while the Suns are headed to the NBA FInals, it was the Brooklyn Nets that generated the most social video buzz in the second round of the playoffs. Tubular worked with Sports Business Journal to rank the remaining NBA playoff teams by Twitter video views during round two.

Content’s on the Menu

With summer upon us, food creators of all shapes and sizes have an opportunity to lean into seasonal content for audiences — whether they’re looking to learn a new cocktail recipe, find new grilling techniques, or simply watch talented cooks at work.

In June 2021, U.S. food and drink creators published more than 83K videos on Facebook, amounting to 3.6 billion views on the platform. Some of those top creators:

  1. Tasty (757 million views)
  2. Taste Life (376 million)
  3. Chefclub Network (135 million)
  4. Tastemade (123 million)

Just a sampling of the top videos included making deep-fried blooming onions, prepping a seafood feast, and even a chocolate lion! And as a topic, “grilling” alone accounted for over 1,200 Facebook videos on the month.

Check back next week for even more social video trends.

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