Social video measurement built on the world's largest dataset
Tubular Intelligence offers foundational social video measurement tools built for media companies, brands, and agencies.
More than a social listening tool, Tubular Intelligence standardizes and contextualizes social video performance and audience engagement metrics across platforms like YouTube, Facebook, Instagram, Twitch, and more.
Social video data, at scale
25 Billion
9 Million
50 Million
3 Billion
behavior models
15 Trillion
1 Trillion
Performance measurement
Know what’s working in social video.
Video Intelligence — Stay on top of video performance trends. Filter, explore, and search for virtually any video in the social video universe. Video Intelligence lets you build custom lists, reports, and dashboards so you can focus on what matters most.
Trending — Capitalize on social trends before they peak. See what social trends are gaining or losing steam across platforms with Tubular’s Trending feature. Understand what’s currently resonating with your audience and search for trends by creator, topic, hashtag, or video category.
Video Ratings — Easily compare video performance. Objectively measure video views and audience engagement one, two, three, seven, and 30 days after a video uploads. Plus, track historical video performance and cumulative growth to see how that content gains momentum over time.
ContentGraph™ — Simplify your view of social video. Tubular’s proprietary classification technology, ContentGraph™, automatically sorts, organizes, and labels videos into millions of video categories and topics to accurately describe videos at-a-glance, helping you make sense of the social video landscape. Explore ContentGraph.
Audience Insights
Understand your audience and
amplify reach.
Demographics — Know exactly who’s watching and where. Get breakdowns of your audience by age, gender, and location so you can stop guessing and start building campaigns using data-backed strategy.
Audience Also Watches — Uncover new ways to reach and expand your audience. Explore overlapping viewing behaviors by creator, video, video category, and topic to uncover untapped campaign opportunities. Use these insights to tap into adjacent audience segments and expand your reach across the social video universe. Explore Audience Also Watches.
Creator Solutions
Confidently navigate the creator economy.
Creator Intelligence — Explore any creator and their content in one place. Creator Intelligence lets you explore virtually any creator — from media companies and brands to influencers — in the social video universe. Filter and search by creator attributes like video performance, audience demographics, and upload date, then customize your dashboards and reports to keep tabs on the ones who matter most.
Creator Comparison — Identify the right creator fit for your campaign. Unlock all the metrics you need to compare creators in one robust dashboard. See cross-platform growth over time, what else their audiences are watching, demographic breakdowns, and recent sponsorship performance.
Social video data, your way
Tubular delivers social video intelligence the way your team works best. Access Tubular data on your terms — on-demand, integrated, or expert-guided.
Web Application
- Search, filter, and explore the social video universe in seconds.
- Build custom lists, reports, and dashboards or export to CSV.
- Access Tubular data on-demand with our browser-based application.
Tubular API
- Run complex analyses at scale with direct access to Tubular data.
- Feed Tubular data into Power BI, Tableau, Domo, or your data warehouse.
- Get CSV reports delivered straight to your inbox for AI analysis.
Insights & Strategy
- Partner with consultants who understand the unique needs of media sellers, creatives, and analysts.
- Get data-backed campaign strategies.
- Solve your most complex social video challenges with expert-led guidance.
From spotting trends to benchmarking competitors and scaling what works across our channels, Tubular plays a critical role in guiding strategic decisions and shaping our content strategy here at 8 Lions.
Jiella Esmat
Founder & CEO
8 Lions
We use Tubular for long-term development decisions. For example, how can we increase our market share in the documentary field? Around this, we use the demographic data and the full-scale data Tubular gives us.
Sebastian Katthöver
Head of Audience Development
Deutsche Welle
Understanding our audience’s preferences and engagement patterns allows us to tailor our programming to meet their needs.
Mark Denby
Senior News Editor - Social Strategy at BBC Kids
BBC
Tubular Intelligence powers every social video use case
See how Tubular Intelligence unlocks deeper audience, content, and behavioral insights for all your social needs.
Ad Sales & Brand Partnerships
Content
Strategy
Influencer
Identification
Consumer &
Market Intel
FAQ
An account or creator needs a combined total of at least 25,000 cross-platform followers or 250,000 lifetime views or at least one sponsored video in our Dealmaker tool to be included in Tubular’s database.
Tubular’s social intelligence tools show you exactly which formats, topics, and creators are gaining traction across platforms. The Tubular app eliminates guesswork by giving you actionable insights on the content your audience actually wants to see.
Categories within Tubular are based on 1,500+ static classifications applied based on a video’s metadata. Topics are much more dynamic and update more frequently than categories. Users can explore more than 2 million topics within Tubular.