Social video speaks many languages, trends evolve differently in every region, and content consumption varies across cultures. Understanding global audiences starts with speaking their language—literally. While English is the most widely spoken language in the world, other markets are emerging rapidly. Without the right insights, brands, agencies, and media companies risk missing opportunities to engage … Continued

Social platforms continue to redefine how audiences engage with entertainment, sports, and politics. From record-breaking videos at the Golden Globes to the political drama leading up to the 2025 inauguration of the US president, this blog explores topics that captured millions of views and sparked conversations around the world. Dive in as we break down … Continued

A Year That Redefined the Narrative 2024 wasn’t just another year in the social media landscape—it was a year of reinvention, where the stories we consumed and the platforms we frequented became an even greater reflection of who we are.  From influencers and sports to music and politics, audiences turned to social to find connection, … Continued