As YouTube viewership keeps expanding on TV devices, it makes sense that the content mimics traditional TV formats – especially serialized episodes that drive regular, repeated tune-ins. The strategy has shown up all across YouTube. And while there’s no one-size-fits-all approach to launching a successful serialized format, these creators offer useful lessons for anyone trying … Continued

When marketers ask, “How do I identify the best partnerships to reach our brand goals?” the answer often comes down to one thing: data-driven audience insights. Too often, partnerships are chosen based on surface-level metrics like views and engagement. But with social video intelligence, brands can uncover deeper audience interests to discover unexpected collaboration opportunities. … Continued

Context is everything when it comes to social video data – because insights are only as valuable as your ability to translate them into action. Without that quick translation, you can easily lose momentum or get lost in a sea of dashboards. Fortunately, Tubular recently launched summary panels in Viewpoint that automatically contextualize data from … Continued