Quick Service Restaurants like KFC and Taco Bell are bouncing back from sales declines with aggressive, data-driven media plans. Today’s Gen Z and Millennial audiences are the key — and they have zero tolerance for traditional ad positioning. They see right through it, which is why learning social video fluency is so important. In this … Continued

Come on a journey with us as we explore the stages of psychology and motivations along the cycle of a viewer to consumer. Through this deep-dive, we define how distinct audience types seek content and shop for different brands & product categories. While this report uses the travel industry as an example, there are many … Continued

Now empowering the ecommerce era with Consumer Insights. The ecommerce boom propelled by the pandemic has changed the landscape of our economic market forever. In this report we look at: Immersive online shopping experiences Partnerships based on ecommerce + viewing data Accurate campaign ROI projections Yep, that’s right — you can now tie social video … Continued