This special report: Beauty and the Social Video Beast, showcases how surface-level audience and viewership metrics are not adequate decision-making factors. In fact, many of them are not accurate depictions of quality, quantity, and potential buying influence. Like beauty— true measurements lie beneath the surface. In this report, you’ll find: Guidance to help avoid overpaying … Continued

Gaming has an established & loyal audience, however — it’s been difficult to convert non-gamers into monetized customers. Pandemic times posed new opportunities for gaming companies to promote their virtual worlds and welcome nontraditional audiences. In this report, we look at how gaming is evolving to meet the preferences of non-gamers and how social video … Continued

Sports is one of the last types of entertainment that people are still watching on TV. So why should broadcasters, leagues, and teams care about social video? In this report, we look at why social video is an important tool for sports media creators, and how they’re adapting their content strategies to: Reach younger audiences … Continued