How can news publishers succeed on social video? Explore the audience behavior, algorithms, timing, and formats shaping News & Politics performance.

Social platforms are now where Latin American (LATAM) news is discovered, debated, and shared at scale. In fact, according to Reuters Institute Digital News Report 2025, roughly 58–64% of respondents in Argentina, Chile, Colombia, Mexico, and Peru report using social media as a source of news. Some legacy publishers seem to have their social video … Continued

Olympic years always create a surge in interest for sports, including less-heralded ones as attention turns toward unique competitions that are typically less present on TV. Which sports could be the breakout winners of the upcoming 2026 Olympic Games? A look at 2025 viewership data could start to offer some clues around the hottest competitions … Continued

In 2025, the world didn’t just watch videos — it lived through them. We laughed, scrolled, gasped, replayed, and occasionally wondered, “how did this become the internet’s new obsession?” Across social video platforms this year, nearly 3.7 billion videos generated a jaw-dropping 172.6 trillion views, with YouTube claiming the crown for viewership and TikTok delivering … Continued