In 2025, the world didn’t just watch videos — it lived through them. We laughed, scrolled, gasped, replayed, and occasionally wondered, “how did this become the internet’s new obsession?” Across social video platforms this year, nearly 3.7 billion videos generated a jaw-dropping 172.6 trillion views, with YouTube claiming the crown for viewership and TikTok delivering … Continued

As YouTube viewership keeps expanding on TV devices, it makes sense that the content mimics traditional TV formats – especially serialized episodes that drive regular, repeated tune-ins. The strategy has shown up all across YouTube. And while there’s no one-size-fits-all approach to launching a successful serialized format, these creators offer useful lessons for anyone trying … Continued

When marketers ask, “How do I identify the best partnerships to reach our brand goals?” the answer often comes down to one thing: data-driven audience insights. Too often, partnerships are chosen based on surface-level metrics like views and engagement. But with social video intelligence, brands can uncover deeper audience interests to discover unexpected collaboration opportunities. … Continued