When marketers ask, “How do I identify the best partnerships to reach our brand goals?” the answer often comes down to one thing: data-driven audience insights. Too often, partnerships are chosen based on surface-level metrics like views and engagement. But with social video intelligence, brands can uncover deeper audience interests to discover unexpected collaboration opportunities. … Continued

Context is everything when it comes to social video data – because insights are only as valuable as your ability to translate them into action. Without that quick translation, you can easily lose momentum or get lost in a sea of dashboards. Fortunately, Tubular recently launched summary panels in Viewpoint that automatically contextualize data from … Continued

At this year’s VidCon event, our CMO Jill Nicholson broke down key social video trends – ones most people aren’t watching yet – driving the next wave of the creator economy.  Now available as a report, her presentation dives into emerging patterns in video duration, upload frequency, and unexpected brand collaborations. Let’s dive into these … Continued