Some of the world’s most recognizable CPG brands are rewriting the rules of social video, and they’re doing it with data-backed audience insights. From cross-platform strategy to post timing, every decision is informed by data, and every decision is deliberate. Red Bull, Heineken, Charlotte Tilbury, and Old Spice each took a different path to social … Continued

Influencer marketing is evolving, and the organizations winning right now aren’t necessarily the ones with the biggest budgets. They’re the ones asking smarter questions about their audiences to uncover who’s actually driving business outcomes versus who’s just racking up views. That’s the central question behind our latest report, Redefining Influencer Value: How Audience Intelligence Transforms … Continued

How can news publishers succeed on social video? Explore the audience behavior, algorithms, timing, and formats shaping News & Politics performance.

Social platforms are now where Latin American (LATAM) news is discovered, debated, and shared at scale. In fact, according to Reuters Institute Digital News Report 2025, roughly 58–64% of respondents in Argentina, Chile, Colombia, Mexico, and Peru report using social media as a source of news. Some legacy publishers seem to have their social video … Continued