Tubular talked to Jean-Baptiste Moggio, Head of Marketing of RTL AdConnect, about RTL’s strategy for approaching social video and reaching an expansive global audience.
Read MoreThe 2024 Awards Season went off with a bang, and social media is buzzing with red carpet moments, acceptance speeches, audience reactions, and of course— some criticism. That’s the best part about social coverage, isn’t it? You get to see the highlights while also engaging with other viewers as a culture. Now, the Tubular team … Continued
Read MoreSuper Bowl 2024 has emerged as the most-watched US TV broadcast since the historic Moon landing in 1969. CBS Sports reported an impressive 123.4 million average viewers across multiple platforms, including CBS, CBS Sports, Nickelodeon, and Univision, and digital platforms Paramount+ and NFL+. 2024’s viewership marked a 7% increase from 2023. The presence of Taylor … Continued
Read MoreInsights That Inspire: A Tubular Blog
Audience Development
How RTL Reaches a Massively Engaged Global Audience on Social VideoMeasurement
Top 10 Cross-Platform French Media Giants Based on True Audience Measurement