FEATURED
Hidden Trends, Big Moves: What Audience Data Reveals About the Next Wave of the Creator Economy
In February of 2021, Airbnb launched its first global marketing campaign in over 5 years, bringing tears to the eyes of millions during a surging pandemic and lockdown restrictions in place. They did this by utilizing customer-generated content that would trigger feelings of nostalgia and hope for a brighter future. In Tubular’s latest piece of … Continued
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FEATURED
Beyond the Views: Expanding Podcast Rankings
In February of 2021, Airbnb launched its first global marketing campaign in over 5 years, bringing tears to the eyes of millions during a surging pandemic and lockdown restrictions in place. They did this by utilizing customer-generated content that would trigger feelings of nostalgia and hope for a brighter future. In Tubular’s latest piece of … Continued
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FEATURED
Brewing a Better Video Strategy: How Tubular Analysts Turn Insights into Actionable Takeaways
In February of 2021, Airbnb launched its first global marketing campaign in over 5 years, bringing tears to the eyes of millions during a surging pandemic and lockdown restrictions in place. They did this by utilizing customer-generated content that would trigger feelings of nostalgia and hope for a brighter future. In Tubular’s latest piece of … Continued
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Audience Development
Airbnb’s User Generated Campaign & The Post-Covid TravelerInfluencer Marketing
K-Beauty Social Video Trend Inspires Vaseline Sales