Inflation is rising, war is ongoing, and economic uncertainty hangs in the air — sounds jolly, right? But the 2023 Holiday season hopefully will not be as dim as some might expect! And with the right content strategies, marketers can overcome a difficult economic environment and reach new revenue goals! While some brands and media … Continued

The devil works hard, but Reality TV producers work harder.  Over the last two decades, Survivor has recorded 45 seasons and counting. Big Brother is on season 25, and the Bachelor franchise has seen 28 seasons of The Bachelor, 20 seasons of The Bachelorette, and 9 seasons of The Bachelor in Paradise. Now, the legendary … Continued

Presidential content on social is heating up! While Tubular’s social video analytics can’t predict who will win the 2024 presidential election, it can tell us what US audiences are interested in on social. It’s important to understand what videos and topics are trending because media does affect voter decisions and what happens in the polls.  … Continued