How brands + influencers embrace audiences with authenticity. Somewhere between Eva Longoria’s L’Oreal TV commercials and Instagram filters that give you lip injections — the beauty industry became jaded. With mounting concerns about social media’s adverse mental health effects regarding comparison, photoshop, and unrealistic beauty standards, change was imminent.  The beauty of social media is … Continued

The 2024 Awards Season went off with a bang, and social media is buzzing with red carpet moments, acceptance speeches, audience reactions, and of course— some criticism.  That’s the best part about social coverage, isn’t it? You get to see the highlights while also engaging with other viewers as a culture. Now, the Tubular team … Continued

Super Bowl 2024 has emerged as the most-watched US TV broadcast since the historic Moon landing in 1969.  CBS Sports reported an impressive 123.4 million average viewers across multiple platforms, including CBS, CBS Sports, Nickelodeon, and Univision, and digital platforms Paramount+ and NFL+. 2024’s viewership marked a 7% increase from 2023. The presence of Taylor … Continued