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Meet the Stars of Fullscreen’s InTour!

Meet the Stars of Fullscreen’s InTour!

Mark Robertson – September 18, 2014

Last Saturday, online video network Fullscreen held a unique, unprecedented event at the Pasadena Civic Arena: InTour. InTour was a live event sponsored by brands like Taco Bell and Forever21 showcasing some of the MCN’s most popular YouTube and Vine talent. Essentially, this concert was meant to showcase some of Fullscreen’s brightest online stars in a real-life setting, proving that these creators can be just as successful “offline.” So who are these YouTube influencers that Fullscreen is betting on for crossover stardom? Let’s take a look at the top five acts with the most subscribers. Connor Franta, Lohanthony, Ricky Dillon, JennxPenn, and Sam Tsui have a combined 9.3 million+ subscribers and a total of more than 352 million views for their YouTube channels. ConnorFranta and Lohanthony are general vloggers while JennxPenn is a millennial-focused lifestyle channel, Rickly Dillon’s channel PickleandBanana is comedy-based, and Sam Tsui’s channel TheSamTsui is all about the music, so the InTour performers cover a wide range of topics. They are all talented, personable, funny, and have wide appeal with teens. Connor Franta Connor Franta is a teen boy who does a vlog about his life. He’s a huge hit with the female demographic (87% percent of his audience is female) with women aged 18-24 comprising 38% of ConnorFranta’s viewers and girls aged 13-17 making up 35% of his audience. Connor’s videos are personal, lighthearted, and often funny. One admirable thing that Connor’s done with his YouTube success is that he’s used it to raise awareness for issues he feels passionately about. In his September 12th video, “Thirsty,” Connor asks people to donate to a charity that provides drinking water for people in third world nations instead of giving him a birthday present. Hilarious and altruistic? No wonder the ladies love Connor Franta. Lohanthony Lohanthony is also a young man vlogging about his life on his channel, so it’s no surprise his audience is very similar to Connor Franta’s audience. Lohanthony’s viewers tend to be a bit older as his videos do include swear words and honest thoughts on controversial subjects. His videos average about 520,000 views per video however, Lohanthony’s more comedy-driven, physical videos like, “Calling All Basic Bitches” and “Me Doing The Cinnamon Challenge” have gotten over 2 million views each. Ricky Dillon (PickleandBanana) Ricky Dillon’s audience skews most female of all (90%). Ricky and Conor both have nearly 12% engagement on their channels. That’s significantly above 2.5% average on YouTube. InTour stars have extremely engaged audiences, which is a good sign for continuing to grow the fan base. Ricky categorizes his videos as Comedy, but his posts are very similar to those of Connor Franta and Lohanthony in that they’re personal vlogs with comedic elements. JennxPenn Jenn’s channel falls into the entertainment category, but uploads very similar videos to the YouTubers mentioned above. In Jenn’s most recently uploaded video, “Pranking Guys on Tinder,” she does exactly that along with friend Hunter March. Jenn’s male audience is a little larger than her fellow InTour performers at 20%, possibly because Jenn is female. Interestingly, some of Jenn’s videos that get the most views have titles like, “Things Guys Do That Girls Hate” (2.4 million+ views) and, “Girls Are Better Than Guys” (1.2 million+ views). Maybe guys are starting to pay attention to Jenn’s insights… Sam Tsui (TheSamTsui) Sam’s channel, TheSamTsui, is one of the most popular music channels in the Fullscreen network with over 1.5 million subscribers. He’s the 33rd top US music channel on YouTube (not including VEVO channels). Sam’s content appeals to both males and females (37% male and 63% female audience demographics). Sam sings original songs and covers. His most successful content by far are his mashups of pop hits. Sam’s mashup of “Let it Go” from Disney’s Frozen and “Let Her Go” by Passenger received an incredible 15,768,749 views. https://www.youtube.com/watch?v=aoBELyv9cgk So do these YouTube sensations have what it takes to make it outside of the world they’ve already conquered? Only time will tell, but ConnorFranta, Lohanthony, PickleandBanana, JennxPenn, and TheSamTsui seem to have solid fan bases that will hopefully stick with them as they transition to different media platforms. *If you’re interested in seeing channel cards for over 2 million YouTube channels, please request a demo of Tubular Intelligence from jon@tubularlabs.com Data as of September 17, 2014. Note: Demographics of each channel are based on public engagement data from Tubular’s AudienceGraph.

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Back-to-School on YouTube

Back-to-School on YouTube

Mark Robertson – September 2, 2014

School might not start until after labor day, but YouTubers have been creating Back-to-School content since May. The top Back-to-School content is from style and fashion vloggers like Meredith Foster and Marzia Bisognin. These vloggers show viewers all the latest clothes, school supplies, and accessories they’re bringing to school this year. Using Tubular’s new Brand Intelligence dashboard, we analyzed all of the Back-to-School video content uploaded since May 1, 2014. Students are looking to YouTube creators for advice when making Back-to-School purchases Since May 1st of this year, the Back-to-School topic category has accounted for 59,000 videos, 123 million views and 7.9 million engagements on YouTube 101.3 million of these views have come in the last 30 days alone as Back-to-School engagement starts to peak in August, consistent with Google search traffic for the same content * The top Back-to-School video is a “Baby Got Back” parody by the Holderness Family, which has over 4.3 million views and 53,000 shares on Facebook “Back to School Supplies Giveaway!” by Meredith Foster (stilababe09) is the most shared and engaged video with over 70,000 YouTube comments and 173,000 Tweets Tubular allows you to quickly find all the important channels creating Back-to-School content and easily target and advertise to the fans watching their videos Views and engagements on Back-to-School content have started to peak in August The most influential channels for Back-to-School content are YouTube fashion and style vloggers Bethany Mota has 2 of the top 5 Back-to-School videos “Back To School!” by YouTube vlogger Joey Graceffa answers his fans’ questions about their Back-to-School woes. He gives advice about ways to stay drama-free and make the most out of studying. His video has received around 300,000 views and 9% engagements per view. “Back To School Makeup + Outfit Ideas in 2014” by MissGlamorazzi is a classic example of a popular Back-to-School beauty vlogger video. She walks through a simple makeup routine as well as two stylish ways to wear your favorite T-Shirt. This video has received nearly 1 million views and 6.8% engagements per view. * Think with Google: A Report Card on Back to School.

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ALS Ice Bucket Challenge on YouTube

ALS Ice Bucket Challenge on YouTube

Mark Robertson – August 18, 2014

Bill Gates has done it. Justin Timberlake has done it and so has Christiano Ronaldo. It’s a global phenomenon that has gone viral on YouTube. YouTube users have uploaded more than 16,253 Ice Bucket Challenge videos in the past 30 days ending August 17th which have combined to generate more than 23.1 million views. This number only has continued to expand since then. Our data and Sahil Patel deconstruct the #IceBucketChallenge virality in this VideoInk Article. Paul Bissonnette takes the challenge one step further than most. https://www.youtube.com/watch?v=_XOgsIAUpxI

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YouTube Billionaires

YouTube Billionaires

Mark Robertson – August 14, 2014

This week, YouTube sensation Michelle Phan is closing in on an incredible feat—more than one billion all time YouTube views. Michelle’s success is amazing, but she won’t be the first channel to cross the one billion view threshold (The Fine Bros recently passed two billion!). In fact, we took a look into our data and found 147 channels that can officially call themselves “YouTube Billionaires.” This week we’re highlighting the YouTube creator personalities who have the most all time views and are growing the fastest. And in the coming weeks we’ll do a deeper dive on other channels that have crossed the billion view mark. Data comes from Tubular’s proprietary AudienceGraph, which analyzes millions of channels and over half a billion videos on YouTube as well as 150 million unique viewers and all their social engagements across YouTube, Twitter, and Facebook. PewDiePie has the most views and is growing the fastest among YouTube personalities VEVO music channel EMIMusic might technically have the most views all time, but PewDiePie has earned the most among YouTube personalities with an astounding 5.6 billion views PewDiePie’s closest rival among YouTube personalities is the duo over at Smosh who have 3.5 billion views, 63% of the views of PewDiePie Ellen Degeneres’ channel proves she’s not just a TV star but also a true YouTube star as well — she was 1 of only 4 YouTube personalities with more than 3 billion views Besides being the biggest, PewDiePie’s channel is also growing faster than any other Youtube channel, with 447 million views in the last 30 days alone Among non-English channels, YouTube Billionaire Werevertumorro of Mexico grew the fastest, with 250 million views in the last 30 days 5 YouTube personalities with the most all-time views 5 fastest growing YouTube personalities in the last 30 days

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Morning News on YouTube

Morning News on YouTube

Mark Robertson – August 7, 2014

This week’s insight focuses on Morning Shows on YouTube, considering videos uploaded in the last week on official channels as well as fan content uploaded by YouTube users. Morning Shows are barely present on YouTube Compared to Late Night, Morning Shows hardly generate any views or engagement, suggesting a missed opportunity for these shows to reach a broader, younger audience Of the shows analyzed, only CBS’s “This Morning” and NBC’s “Today Show” have dedicated official YouTube channels Despite having no official YouTube channel, ABC’s “Good Morning America” earned the most views of all shows analyzed, with over 260,000 views on 29 official uploads in the last 7 days; 22% of those views came from “Dancing with the Stars” related clips CBS’s “This Morning” had the second most views with over 57,000 views on 120 official uploads CNN, FOX News, MSNBC and NBC’s Morning Shows were almost entirely inactive on YouTube in the last 7 days Fan content shows large appetite for Morning Shows on YouTube Unofficial content uploaded in the last 7 days by Morning Show fans accounts for over 384,000 total views, 1.2x more views than official content Compared to official content, unofficial content has also generated 2.9x more engagement (comments and likes) The most popular fan uploads were “Dancing with the Stars” videos from ”Good Morning America”, which received 4x the views as the average official “Good Morning America” upload during that time period Another popular upload was Austin Mahone’s live concert on NBC’s “Today Show” that was uploaded to his VEVO music channel The prevalence of unofficial uploads suggests fans are having a hard time locating official content and there is an opportunity for Morning Shows to engage YouTube fans ABC’s “Good Morning America” and CBS’s “This Morning” were the only Morning Shows active on YouTube in the last 7 days Four of the top five fan Morning Show uploads in the last 7 days were “Good Morning America” clips related to ABC’s “Dancing with the Stars”  

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Daytime Talk Shows on YouTube

Daytime Talk Shows on YouTube

Mark Robertson – August 6, 2014

This week’s insight focuses on Daytime Shows on YouTube, considering videos uploaded in the last week on official channels. Ellen Rules Daytime on YouTube The Ellen DeGeneres YouTube channel received over 84M views in the last 30 days, blowing away all competitors in the Daytime Talk Show space. Interesting compared to the 43.7M viewers who watched Ellen host the 2014 Oscars Ellen’s consistent upload schedule and commitment to making a large portion of her show available on YouTube ensures strong viewership and has also given her9.2M subscribers, making her the 16th largest channel on YouTube Her YouTube channel has already racked up 5.3M views on uploads in the last week, accounting for 97% of all official YouTube views on major Daytime programs Ellen has 32 times more total views on last week’s uploads than all other major Daytime Talk Shows that published YouTube content combined (Bethenny, Dr. Oz Show, Dr. Phil, Katie, LIVE with Kelly and Michael, The Queen Latifah Show, Steve Harvey, The Talk and The Wendy Williams Show) Second place in the Daytime on YouTube race is LIVE with Kelly and Michael, which generated 43 thousand views on videos published in the last week Salsa Dancers on Ellen Get 14x the Views of President Obama on LIVE with Kelly and Michael Among Daytime Talk Show videos published on YouTube in the last week, the 31 videos with the most views all belong to The Ellen Degeneres Show Ellen’s top video in the last week is Astounding Young Salsa Dancers. This video currently has over 350K views and more than 2,200 shares across Facebook and Twitter The top Ellen YouTube video of all time is Nicki Minaj Sings ‘Super Bass’ with Sophia Grace. This video has generated over 77M views, 906K Facebook shares and 53K Tweets The top non-Ellen video from last week was from LIVE with Kelly and Michael,featuring an interview with President Obama. It currently has 25K views Ellen blows away her Daytime competition on YouTube by every metric The top Daytime Talk Show uploads on YouTube in the last 7 days are all from Ellen Degeneres

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Rising Music Stars on YouTube

Rising Music Stars on YouTube

Mark Robertson – August 5, 2014

This week’s insight focuses on Music on YouTube, specifically independent rising stars who have used YouTube to generate millions of views and followers on the platform. Data was compiled using Tubular’s proprietary AudienceGraph, which analyzes 150M unique viewers and all their social engagements across YouTube, Twitter, and Facebook. YouTube is the home of tomorrow’s biggest artists Music on YouTube has accounted for 93.5 billion views in the last year alone with only 17% of those views coming from VEVO-claimed videos Many artists, like Boyce Avenue, have successfully used YouTube to build enormous followings and launch extremely successful careers off YouTube The next generation of music talent that will emerge from YouTube already exists. These talented artists regularly get millions of views on their videos and thousands of shares across Facebook and Twitter Rising music stars on YouTube you might not have heard about David Choi, Peter Hollens, Meytal Cohen, Tanner Patrick and Michael Henry & Justin Robinett are 5 independent music stars that have built their audiences on YouTube These five stars have produced videos with over 369 million total views that average over 618,000 views per video Many of them, like Peter Hollens, cover existing songs but also create original content The biggest original songs from each artist are That Girl - David Choi Merry Go Round - Tanner Patrick Want You Gone - Peter Hollens Infinite - Michael Henry & Justin Robinett Dark Side Down - Meytal Cohen Rising Music Stars on YouTube: David Choi has the most subscribers but Peter Hollens has had the most views in the last 30 days

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Breakout Fandom on YouTube

Breakout Fandom on YouTube

Mark Robertson – August 4, 2014

This week’s insight focuses on this year’s nominees for MTVu’s “Breakout Fandom of the Year” Award. Bates Motel, Frozen, Hannibal, Orphan Black and Sleepy Hollow have fan bases that have exploded within the last year, but which nominee has the most powerful fan base on YouTube? We ranked these fan favorites by looking at YouTube performance in the last year as well as shares and engagement across Facebook. Data comes from Tubular’s proprietary AudienceGraph, which analyzes 150 million unique viewers and all their social engagements across YouTube, Twitter, and Facebook. Frozen is far and away the largest and most engaged Breakout Fandom of the year on YouTube Frozen content has received over 200 times more views than all of the other nominees combined The hit song Let it Go has alone generated around two-thirds of Frozen’s 5.3 billion views Hannibal’s fan base takes a distant second place with 11 million views and 165,000 total Facebook engagements* Sleepy Hollow has a smaller but particularly engaged fan base. With nearly the same number of total YouTube views as Bates Motel, Sleepy Hollow content sparked around 10 times as many total Facebook likes and shares Frozen freezes away the competition on every metric Three Passionate YouTube Fans for Frozen, Hannibal, and Bates Motel https://www.youtube.com/watch?v=gavEC5aWAzM SamAndNia, a young family of four, posted a lip syncing video, “Good Looking Parents Sing Disney’s Frozen” on YouTube and received over 15 million views and over 100,000 shares on Facebook and Twitter. This charismatic crew has influenced a variety of response videos from other Frozen fans that have generated millions more views on YouTube. [embed]https://www.youtube.com/playlist?list=PLtKXHNMBoxKQqttaeMdD_k-cxJSjjXjv1[/embed] Shanira’s MultiFandom channel has a themed Hannibal Montage Playlist. Shanira edits together different shots from Hannibal episodes to emphasize character relationships and themes. His well edited videos have generated hundreds of thousands of views and an impressive 7.2% engagements per view. [embed]https://www.youtube.com/playlist?list=PL7TwykRAmiA9o-ou0BV6FjmD1UEZMRiaK[/embed] EmmightySofia, a Bates Motel fan, likes to review episodes of the show after they air on Television. Emily Sofia’s Bates Motel Playlist contains videos that discuss the plot of each thrilling episode. She engages her audience by making predictions about the characters in future episodes. Her videos have generated hundreds of thousands of views as well as lively fan discussion in the comments. *Facebook engagement rates include Facebook likes and shares of YouTube content related to each movie or show.

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Comic-Con on YouTube Bigger Every Year

Comic-Con on YouTube Bigger Every Year

Mark Robertson – August 3, 2014

This week’s insight focuses on Comic-Con Fandom on YouTube. The famous Comic Convention has been attracting fans worldwide for over 50 years. We searched Tubular’s database to bring you the top Comic-Con content from the 2013 and 2014 conventions. Data comes from Tubular’s proprietary AudienceGraph, which analyzes 150 million unique viewers and all their social engagements across YouTube, Twitter, and Facebook. Comic-Con on YouTube: Bigger Every Year Despite ending less than a week ago, Comic-Con 2014 has already produced over 16,000 videos on YouTube, 3,000 more than Comic-Con 2013 All together, YouTube videos from Comic-Con 2014 have generated over 69M total views and over 1.7M shares across Facebook and Twitter The winner of Comic-Con 2014 was HBO’s Game of Thrones, whose Season 4 Bloopers video is the most viewed video from the conference The top creator video from Comic-Con 2014 was “Is Comic-Con Really Worth the Wait?” from MatthewPatrick13 The top branded video from Comic-Con 2013 was the trailer for Walking Dead Season 4 from AMC, and the top creator video was “California On Comic-Con 5”from comedian Kassem G Top Comic-Con 2014 YouTube Videos [embed]https://www.youtube.com/watch?v=v-7Fs9HJvs0[/embed] The Game of Thrones official YouTube channel released Season 4 Bloopers for Comic-Con 2014. The video features the stars of the HBO phenomenon goofing around on set. After only 3 days, the video has received over 7 million views, 55,000 comments & likes on YouTube and more than 62,000 shares across Facebook & Twitter. [embed]https://www.youtube.com/watch?v=eq8AN9v1BFQ[/embed] MatthewPatrick13 analyzed the strategy behind being a fan at Comic-Con 2014 in his video “Is Comic-Con Really Worth the Wait?”. MatPat, the voice behind The Game Theorists channel, teaches viewers how to optimize their time at Comic-Con by calculating the most efficient way to navigate the lines and panels. This video has over 870,000 views and 30,000 comments and likes on YouTube. Top Comic-Con 2013 YouTube Videos [embed]https://www.youtube.com/watch?v=FSi2fJALDyQ[/embed] AMC created a trailer for The Walking Dead Season 4 for Comic-Con 2013 to engage fans and get them excited for the upcoming season. The trailer received over 7 million views, 100,000 likes & comments on YouTube and around 480,000 Facebook likes and shares. [embed]https://www.youtube.com/watch?v=kVaHxBJoQgE[/embed] Kassem G, a top YouTube comedian, created California On Comic-Con 5 where he interviews superfans at Comic-Con 2013. Kassem finds the craziest costumes at the conference, ranging from a slice of pizza to a Superman outfit. The video has over 4.2 million views and around 50,000 comments and likes on YouTube. Data as of July 29, 2014.

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