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Mexico-Based YouTube Channels: Creators Brands Should Know
Mark Robertson – November 5, 2014
Creator-based content is king on YouTube. More and more, brands are looking to team up with those creators on collaborative videos. Could Mexico-based creators be the next group of YouTubers brands should focus on reaching out to? Let’s take a look at the top 5 Mexico-based YouTube channels by subscribers. Now let’s look at the top 5 US-based YouTube channels by subscribers. On a surface level, the US channels appear to be winning on YouTube. Why? They all have more subscribers than their Mexico-based counterparts. However, on YouTube, subscriber numbers are not the best measure of success, engagement is. A brand or creator can tell if the content on their channel is having an impact when people react to it, either with “likes” or comments or by sharing it on various social media platforms (i.e., “engagement”). The average engagement rate for a US brand channel is 1.21%. For creators, engagement tends to be higher, on average around 4%. With that said, let’s look at the engagement rates for the top 5 Mexico-based and the top 5 US-based channels on YouTube: The most-subscribed Mexico-based YouTube channels have significantly higher engagement rates than the most-subscribed US-based channels. Overall, for creator-based channels coming from Mexico with 1 million or more subscribers, the engagement rate average is 5.83%. What’s interesting, is that these Mexico-based YouTube creators are inciting such serious engagement with little to no brand backing or collaboration. Yuya of channel Lady16Makeup might very well be the Bethany Mota of Mexico-based YouTube creators, averaging 1.7 million views per video. In fact, Yuya has more YouTube subscribers than Bethany does (Yuya has 8.1 million and Bethany has 7.6 million). Yuya’s video about easy hairstyles uploaded 1 year ago received over 21 million views, 15,000 Facebook shares, and 5,154 tweets. All of this attention was earned with little to no brand sponsorship or placement makes one wonder why more brands haven’t yet hitched their wagons to some of these successful Mexico-based YouTubers. Bethany’s very similar video about quick, running-late hairstyles uploaded 9 months ago earned an impressive 7.2 million views, 540 Facebook shares, and 2,654 tweets, but didn’t get nearly as much attention and engagement as Yuya’s video. While brands who know YouTube are fairly familiar with Bethany, brands with Latin American presence might want to look to Mexico-based creators when it comes to future collaborations, as they seem to hold the key to getting engagement.Read more
Brands Take Note: Halloween Prank Videos Win on YouTube
Mark Robertson – October 28, 2014
It’s that time of year again, when the question on everyone’s lips is, “trick or treat?” On YouTube, the answer is “trick,” hands-down. Prank videos on YouTube are huge all year long, 223,000 prank or practical joke videos have been uploaded in just the last 365 days, garnering more than 9.3 billion views. For Halloween-specific prank videos, there are already 16 million views for the 488 videos uploaded in the last 30 days as of October 28th. As we can see in the graph below, video uploads for Halloween prank videos have been steadily increasing over the last 30 days with a huge spike on October 25th (the closer we get to actual Halloween, the more videos are uploaded to YouTube!). It should be noted that a lot of these Halloween videos incorporate well-known horror characters like Jason Voorhees, Chucky, and Ghostface from the Scream franchise. However, very, very few of these viral prank videos are sponsored by or done in collaboration with brands. Let’s take a look at the 5 most-viewed Halloween prank videos uploaded in the last 30 days. The number one video on this list, Halloween Prank (Remi Gaillard) by channel NQTV, was uploaded less than a week ago and has already received 3 million views, 16,000 Facebook shares and 2,141 Tweets. The video features all of the previously mentioned horror movie villains and more scaring people by showing up in a mall parking lot, hitchhiking by the side of the road, and pulling in to a gas station in a blood-covered car. Some people like being scared, some people prefer watching others be scared, and all of these people engage with spooky Halloween prank videos. Friday the 13th is big in the world of YouTube Halloween pranks, especially this year, because the terrifying hockey masked face of Jason makes an appearance in the second most viewed Halloween prank video uploaded in the last 30 days. Friday The 13th Halloween Scare Prank by Pranks channel received 1.4 million views, 5,814 Facebook shares, and 434 tweets in less than 2 weeks. For the third most viewed Halloween prank video uploaded in the last 30 days, we finally see some branded content. Ford’s video, Spooky Halloween Car Wash Prank, uploaded less than 2 weeks ago received 1.1 million views, 14,000 Facebook shares and 1,176 tweets; that’s a lot of engagement for a brand video (the lack of comments is probably because Ford simply didn’t allow for comments on this video)! In the video, unsuspecting Ford drivers are asked to stop at a particular car wash on their way to a test drive. Little do they know, the car wash has been turned into a haunted house complete with vehicle-cleaning monsters. This is a great idea by Ford that certainly paid off. Again, most of these Halloween prank videos and most prank videos in general, far that matter, incorporate some sort of “brand-affiliated” content (usually in the form of movie franchise characters like Spiderman). Costume, candy, and makeup brands should look to partner with some of these prank content creators, especially when it comes to seasonal videos. All data as of 10-28-14Read more
Cars on YouTube: Who’s Winning?
Mark Robertson – October 17, 2014
Looking at the top 5 auto & vehicle channels on YouTube, one fact stands out: none of these channels belong to car companies. However, Audi and BMW do make the top 10 auto & vehicle brand channels on YouTube (numbers 7 and 9, respectively). Audi Audi’s video Race car on the road - “Welcome back” received 4 million views, 22,000 Facebook shares, and 3,632 tweets. However, Audi isn’t anywhere near the top car brand channel in terms of subscriber growth or engagement. Audi uploads videos to YouTube a lot (48 videos in the last 30 days!), and the content of those videos range from German language commercials to race clips to press conferences. The amount and varied nature of Audi’s uploaded content might be potentially alienating to viewers. More isn’t always better, however, uploading consistently is. Analyzing those automotive channels that are growing the fastest on YouTube shows that focusing on a niche type of content or audience is the key to overall growth. Let’s take a look at some of the fastest growing car brand channels on YouTube and see what they’re doing in an attempt to zoom past the competition. Tesla Tesla’s YouTube channel has gained 10% of its subscribers and over 570,000 views in the last 30 days alone. The channel also has a 1.7% engagement rate, which is strong for a brand. Tesla’s channel takes advantage of the brand’s leadership in green tech and speaks directly to a niche community. One video that had especially high engagement was the Tesla Gigafactory announcement, uploaded a month ago. Less than two weeks ago, Tesla uploaded the video Tesla Unveils Dual Motor and Autopilot and has received 346,000 views, 6,081 shares, and 1,678 tweets so far. By focusing their content on what sets them apart from other car companies, Tesla is beginning to win on YouTube. Smart With 16 videos uploaded in the last 90 days, Smart is another company that sets itself apart from other car brands with innovative ad campaigns focusing on larger vehicle-related issues like safety. Smart’s viral video The Dancing Traffic Light, uploaded 2 months ago, has received more than 7.8 million views, 67,000 Facebook shares and 13,000 tweets and doesn’t even feature a Smart car! The video incorporates a fun technological trick to incite pedestrian safety at traffic lights. Lamborghini Lamborghini’s YouTube channel has a solid 2% engagement rate. Lamborghini is a luxury car brand, automatically making its YouTube channel somewhat niche. Lamborghini has only uploaded 12 videos in the last 90 days, but most of them focus on either Lamborghini race cars or on those cars in actual races. Lamborghini’s channel content appeals to car junkies, to those who appreciate the things that make these cars so special. Lamborghini’s channel content also taps into a viewer’s fantasy of having a luxurious life and a luxurious car. The video Lamborghini Huracán LP 610-4 - Official Video, uploaded 7 months ago received 2.1 million views, 32,000 Facebook shares and 2,254 tweets. The video features a James Bond-like character escaping an approaching hurricane in a brand new Lamborghini. Car brands are starting to see that in order to grow their brands on YouTube they have to create content explaining what makes them unique and then target specific, niche audiences who will likely engage with their videos. We can’t wait to see what these growing YouTube channels give us next! Data as of 10/23/14Read more
Beauty Trends You Never Knew About on YouTube
Mark Robertson – October 15, 2014
Every day in magazines and on TV we see a revolving door of beauty trends. Purple hair, bedazzled nails, and Cleopatra cat eyes are among the many trends we’ve seen as of late. But what beauty-related videos are currently trending on YouTube? The popularity of certain beauty video trends might be surprising. Let’s take a look at some of the most popular beauty trends currently popping up on YouTube. “Look Like Kylie Jenner” Tutorials [caption id="attachment_830" align="aligncenter" width="652"] Kylie Jenner Beauty Video Views (Last 365 Days as of 10/10/14)[/caption] Whatever Kylie Jenner’s been doing beauty-wise since the summer is working for YouTube viewers. As we can see in the Tubular brand dashboard above, 17.9 million of the 23 million total views Kylie Jenner beauty videos have received are from the last 365 days, with spikes in July, August, and the end of September. KaseyMarie of channel StillGlamorus received over 620,000 views for her Kylie Jenner-inspired makeup tutorial. Kandee Johnson earned more than 560,000 views with her homage to Kylie’s teal-colored hair moment, while Shannon of channel Shaanxo earned 414,000 views for her video, Kylie Jenner Makeup Tutorial. [caption id="attachment_829" align="aligncenter" width="653"] Kylie Jenner Beauty Video Uploads (Last 90 Days as of 10/10/14)[/caption] Of the 1,597 Kylie Jenner beauty videos uploaded in the last 365 days, 744 of them were uploaded in just the last 90 days, showing that successful YouTube creators still turn to celebrities that are famous on other platforms for beauty trends. Interestingly enough, it’s actually Kylie’s sister Kendall who’s the professional model in the family. Fall Beauty “Haul” Videos [caption id="attachment_828" align="aligncenter" width="651"] Fall Haul Beauty Video Views (Last 365 Days as of 10/10/14)[/caption] For those of you familiar with the world of YouTube, you know that haul videos are a big thing. For those of you still in the dark, haul videos are when people show you what they purchased or “hauled” from a store or a bunch of stores. In the last few months, many of the beauty haul videos uploaded to YouTube focus on the fall season because, well, we’re smack dab in the middle of it. We can also see in the chart below that of the 148 fall haul beauty videos uploaded in the past 90 days, 117 were uploaded in the last 30 days. [caption id="attachment_827" align="aligncenter" width="658"] Fall Haul Beauty Video Uploads (Last 90 Days as of 10/10/14)[/caption] Beauty guru Ingrid Nilson of MissGlamorazzi earned an impressive 831,000 views for her video Fall Haul 2014! Cothing, Makeup + More!, which covered all of the important styles for this season. Interestingly, Ingrid’s video was uploaded less than a month ago and it’s already the second most viewed fall haul beauty video of all time. [caption id="attachment_826" align="aligncenter" width="654"] Most Viewed Fall Haul Beauty Videos (All-Time as of 10/10/14)[/caption] The MissGlamorazzi video also has a much higher engagement rate at 3.5% than the other videos in the top 5 most viewed fall beauty hauls, showing that this YouTube trend is more popular now than ever before. Date Night “Get Ready With Me” Tutorials [caption id="attachment_825" align="aligncenter" width="653"] Date Night Beauty Video Views (Last 365 Days as of 10/10/14)[/caption] A first date (or any date, for that matter) inspires us all to look our best. As most people know, YouTube is a great destination to get expert advice on how to make an impression. As the graph above indicates, there was a huge spike in date night beauty video views in mid-September. In the last month since it was uploaded, Nicole Guerriero’s video Get Ready With Me: Date Night has earned over 776,000 views. Carli Bybel received more than 759,000 views for her video also named Get Ready With Me: Date Night. Wake Up Makeup [caption id="attachment_824" align="aligncenter" width="654"] Wake Up Makeup Video Views (Last 365 Days as of 10/10/14)[/caption] Everyone knows the truth about #wokeuplikethis selfies: no one wakes up looking good. So in the wake of this frightening trend, videos highlighting morning beauty routines have been trending on YouTube. There was a huge spike in views for wake up make up beauty videos on YouTube at the beginning of the summer and another spike at the end of September, showing that the popularity of these videos is seasonal. Wake Up With Me! Lazy Sunday by MissGlamorazzi has received over 819,000 views and will hopefully inspire us all not to look like total slobs on weekends. Lauren Curtis of channel LaurenBeautyy received over 574,000 views for her wake up makeup tutorial, which explains how to do your makeup quickly in the mornings using only one brand, in this case it was Rimmel. Beauty Trends on YouTube are seasonal, occasion-oriented, and aware of current celebrity culture. We can’t wait to see what will be trending in beauty in months to come!Read more
Trends on YouTube: Bluegrass Covers of Pop Hits
Mark Robertson – October 8, 2014
It’s no secret that country music is popular in the US. From Taylor Swift (pre-Shake it Off) to Blake Shelton’s success on The Voice, that distinctive twang has been in our ears for years. But who knew that bluegrass, a sub-genre of country inspired by the music of Appalachia would become an internet sensation? Bluegrass music has certainly been getting a lot of YouTube attention as of late, but there’s a twist: some of the most viewed bluegrass videos on YouTube are covers of successful pop songs. Let’s take a look at the most viewed bluegrass covers of current pop hits on YouTube from the past year. The most viewed bluegrass pop cover video uploaded to YouTube in the last 365 days is a cover of Robin Thicke’s hit Blurred Lines. The video has 3.6 million views, 31,000 Facebook shares, and 2,716 tweets about it. Based upon the success of their Robin Thicke cover, it’s no wonder Scott Bradlee’s band decided to cover another, more recent pop hit, which is now the number 2 most viewed bluegrass pop cover from the past year. The band covered none other than Nicki Minaj’s Anaconda to a whopping 1.6 million views in just a week. The video also received more than 15,000 shares on Facebook and 2,652 tweets. These videos are created by the ScottBradleeLovesYa channel, which is a part of the Fullscreen network and has over 724,000 subscribers. The channel also averages 1.8% engagement (likes + comments per view), which is decent for a music channel and suggests viewers are really connecting with Scott Bradlee’s videos. Bradlee actually does covers of pop songs in a number of different styles, but Anaconda and Blurred Lines have 1.3X and 1.9X the number of engagements of the average ScottBradleeLovesYa video, proving that the bluegrass style is resonating with YouTube viewers. The third most viewed bluegrass pop cover on YouTube in the last year is byTheBeefSeeds. The band’s cover of Lorde’s Royals earned 339,000 views, 6,856 shares on Facebook, and 709 tweets. The Gregory Brothers are another band doing solid bluegrass covers of current pop hits. Their cover of Rita Ora and Iggy Azalea’s Black Widow received 111,000 views, 427 Facebook shares, and 1104 tweets, making it the 4th most viewed bluegrass pop cover in the last 365 days on YouTube. The Gregory Brothers have 163,000 subscribers to their channel which is part of the Maker network, with 135,000 Facebook followers, and 43,000 Twitter followers. The channel has 3% engagements per video, which is huge, and again shows how much bluegrass music is resonating with YouTube viewers. It’s not clear whether this trend is here to stay, but for now, bluegrass covers of pop songs have become a YouTube sensation and we’re tapping our feet along to that banjo. PS Here’s one of the most popular blue grass covers of this year (over 6.5 million views!): Steve ‘n’ Seagulls’ awesome live rendition of AC/DC’s rock classic Thunderstruck. [embed]https://www.youtube.com/watch?v=e4Ao-iNPPUc[/embed]Read more
Tubular is Hiring! Welcome to Jobs @ Tubular Labs
Mark Robertson – October 7, 2014
Hello from all of us at Tubular Labs! It’s clear from our blog posts that we’re a data-driven company, providing actionable insights for anyone looking to grow their business on YouTube. However, we thought it might good idea to tell you a little bit about what we’re like as a company and what it’s like to work here. [embed]https://www.youtube.com/watch?v=ZIN43yuMaeI[/embed] Tubular is a 30-person team of engineers, online video enthusiasts, experts and marketers. Our headquarters are located in Mountain View, California with employees stationed in Los Angeles, New York and even Ukraine, however, “team” is the key word in the previous sentence. Even though we’re expanding, Tubular has always had an all-hands-on philosophy. Tubular employees wear many hats, work on a variety of projects, and constantly collaborate. We’re building software and tools that use data to help video creators, whether they’re a one-man show, digital agency or Fortune 500 company, make smarter decisions and execute them online. Our products are already being used by more than 2,000 publishers and the features and insights we’re able to deliver are evolving every day. That said, to keep delivering high quality, high value products and insights, we’re growing our team. We’re looking for engineers, marketing, and sales professionals to become part our family. To provide a sense of what it’s like to be a member of the Tubular team, we asked a few employees to tell us their favorite thing about working at our company. Enjoy! Learn more about open positions at https://tubularlabs.com/jobs/ What’s your favorite thing about working at Tubular? [caption id="attachment_841" align="aligncenter" width="542"] Kevin, Software Engineer[/caption] “My favorite part about engineering at Tubular is their willingness to experiment with new and developing technologies. It keeps your skills sharp and relevant in the rapidly changing ecosystem of software development.” [caption id="attachment_840" align="aligncenter" width="531"] Maggie, Software Engineer[/caption] “My favorite thing about being an engineer at Tubular is the high-trust, low-process policy. We can identify a bug at 10am, fix it by noon, and deploy while we eat lunch. There are few places where I can have such a direct impact on a product.” [caption id="attachment_839" align="aligncenter" width="568"] Rishi, Product Manager[/caption] “My favorite thing about Tubular is that we create tools to empower the most amazingly creative people in the world to spread their message and voice through online video.” [caption id="attachment_838" align="aligncenter" width="603"] Lindsay Lamont, Senior Audience Development Strategist[/caption] “My favorite thing about working at Tubular is my co-workers; I’m constantly blown away by their intelligence, creativity and mutual respect for each other. I fully trust everyone that I work with, which makes it easy and efficient to complete projects, collaborate and learn.“ Learn more about open positions at https://tubularlabs.com/jobs/Read more
Adweek Brand Genius Awards 2014: Who's Winning on YouTube?
Mark Robertson – October 1, 2014
This September 30th marked the 25th anniversary of the Adweek Brand Genius Gala, held at the swanky Cipriani restaurant in New York City. There, 10 leaders in brand marketing were honored for their work. The selected executives range from Dana White, president of the UFC to Camille M. Gibson, VP of Marketing and Business Unit Director at General Mills Inc. What’s interesting is that the brands these honorees represent each have a different approach to video marketing on YouTube. Let’s take a look at which brands are winning on YouTube and the marketing strategies of some of this year’s Adweek Brand geniuses. Below is a graph of 5 of the 10 honored brands in order of how many YouTube subscribers each channel has. The award-winners not on this chart are General Mills, Nationwide Insurance, Benjamin Moore & Co., Chipotle, and Newcastle Brown Ale. WINNING: VICE Vice has, by far, the biggest YouTube presence out of the brands represented at Adweek Brand Genius. With several channels falling under the Vice umbrella, this brand proves the value of making YouTube a priority. The original Vice YouTube channel has 5 million subscribers, more than 550 million total views, 3.2 million Facebook followers and 789,000 twitter followers. Vice also gets lots of engagement from fans, with 1.5% of views resulting in a comment or like. GOPRO GoPro’s YouTube channel takes a different approach to their video marketing. This brand takes customer-created content and compiles it into beautifully shot videos, ads for a camera where the images speak for themselves. GoPro’s main YouTube channel has 2.2 million subscribers and over 560 million total views. GoPro also has 7.8 million Facebook followers, 1.1 million twitter followers, and averages 1.1% engagements per view, which is great. Additionally, when including GoPro user-generated content, GoPro videos have over 4.7 billion views. The channel’s number one video, GoPro HERO3: Almost as Epic as the HERO3+, has a whopping 34.2 million views. It goes to show that on YouTube, the viewer can become the creator and popular content can come from your fans. UFC While the UFC has a strong 1.7 million subscribers on its YouTube channel and has a 1.3% engagement rate, the brand dominates the ring on Facebook with 15.7 million followers and on Twitter with 2 million followers. The majority of the over 527 million views on the UFC’s YouTube channel come from original content, such as the video Top 20 Knockouts in UFC History. With over 11.6 million views, this is the second most viewed UFC video on YouTube. WORKING ON IT CHIPOTLE Chipotle made waves with its viral hit The Scarecrow, which received over 13.4 million views (more than half of the channel’s total views). The video is a beautiful animated short that showcases the products and practices Chipotle stands by. With 210,000 Facebook shares and 25,000 tweets, the engagement Chipotle inspired with this video shows that their marketing team is doing something right. Chipotle has not been uploading recently or maintaining an “always on” approach; rather Chipotle has been banking on high profile, high quality viral hits (not an always replicable model). NEWCASTLE One brand that appears to be making an online advertising push is Newcastle. With only 14,000 subscribers, Newcastle still has a ways to go to be considered a contender on YouTube, but the brand is making a push with clever content featuring celebrities. The channel’s most popular video, “Anna Kendrick: Behind the Scenes of the Mega Huge Gameday Ad Newcastle Almost Made” (now private), received a massive 5.4 million views after its debut as an unofficial ad for the Superbowl. The video also got 20,000 Facebook shares and 8000 tweets. This past summer, Newcastle’s 4th of July campaign, “If We Won,” featuring British celebrities such as Elizabeth Hurly and Stephen Merchant also had solid viewership and engagement. It would be interesting to see Newcastle work with talent native to YouTube, which may increase engagement. It’s clear that all of these brands have smart marketing executives making interesting decisions about how their companies want to be represented on YouTube. What seems to work in online video marketing is responding directly with what the viewers want to watch while incorporating amazing fan content into the creative process.Read more
Network TV Premieres on YouTube: Who's Winning?
Mark Robertson – September 25, 2014
It’s fall again (in some parts of the world) and there’s so much to look forward to: cozy sweaters, leaves turning from green to yellow and crimson, and brand new shows premiering on primetime. That’s right; major networks ABC, CBS, NBC, and FOX are rolling out a slate of new shows this September, October, and November. Each of these networks has uploaded trailers of their new shows to YouTube, allowing fans to catch an online sneak peek of what’s to come this Fall TV season. So what network’s new programming holds the most appeal for YouTube viewers? Let’s take a look and see what channel has the winning content. NBC NBC takes the cake with over 18.8 million views for their fall show trailers, averaging 3.1 million views per video across 6 videos. More than 9.8 million of those views went to new show Constantine, based on the DC comic Hellblazer. Another new addition to NBC’s lineup, State of Affairs starring Katherine Heigl, earned an impressive 5.4 million views. FOX The trailers for FOX’s fall programming received over 10.8 million views, but more than 9.2 million of those views went to the new Batman origin story Gotham. The other 4 trailers got far less views. Looks like those comic-based shows have the secret sauce for success, at least when it comes to sparking the interest of people on YouTube. Gracepoint, Fox’s remake of BBC series Broadchurch also generated some interest with more than 544,000 views and 0.6% engagement per view, the same percentage that Gotham received. FOX and NBC trailers got huge shares on Facebook and Twitter compared to ABC and CBS, which seems to have driven the significantly higher view counts. ABC ABC’s fall trailers received more than 2 million views that were fairly evenly distributed among the 11 trailers for the network’s 6 new shows. ABC’s most viewed fall show was the new drama How to Get Away With Murder from Shonda Rhimes’ production company, which received over 1 million views for its 2 trailers. Also of note– although the half-hour comedy Black-ish received just over 472,000 views for its 2 trailers, it had 0.8% engagements per view, one of the highest percentages out of all of the shows on these 4 networks. CBS Interestingly CBS, the channel with the most subscribers, has the least views for its 6 fall show trailers with just over 635,000 views total. With over 455,000 views, the first look video for Scorpion, a show about geniuses working for the US government, was by far the most popular offering from CBS. So is the success of these videos an indication of the success they’ll have on TV? We’ll have to wait until after all of the pilots air (some of them have already; check those DVRs!) and the dust settles to see if NBC can win both on YouTube and on Television.Read more
Who Made the Most Popular iPhone Video Ever?
Mark Robertson – September 23, 2014
People have been uploading videos to YouTube having to do with iPhone since it hit the market a little more than 7 years ago. Over 2.3 million videos have been uploaded with a total of more than 12.5 billion views. As of September 22nd, the video of a boy dropping his brand new iPhone 6 on the news in Perth, Australia (you know you’ve seen it) had received 14.6 million+ views and that number keeps growing; it’s already the 11th most viewed video with “iPhone” in its title of all time. So which iPhone videos have gotten the most love from YouTube viewers? We’ll tell you… 1. Iphone 5 Concept Features by Aatmastudio That’s right, the most viewed video with “iPhone” in the title of all time on YouTube is about an imaginary iPhone. This video has received over 69 million views in 3 years and this is coming from a channel with just over 48,000 subscribers. The video tells the tale of an iPhone as thin as a sheet of paper with a holographic working keyboard. Released a year before the iPhone 5 was available, people were apparently chomping at the bit. 2. Chameleon Was Frightened by iPhone by Ignoramusky This video is a personal favorite and with more than 52.9 million views in the last 3 years, I’d say there are a lot of other people who feel the same way. In this 30 second clip, a hand holds an iPhone up to an actual chameleon who, after judging the device for a few seconds, opens his mouth as a scream interrupts the music playing. Hilarity ensues. 3. iPhone 6 by Sonitdac Another conceptual phone video, but this one is about a potential iPhone 6 uploaded a year ago with over 26.6 million total views. This phone not only has a holographic keyboard projector, but it also has a built-in display projector so you can work on your phone as if it were a computer. The phone can also instantly self-recharge, something I’m sure a lot of people wish the actual iPhone 6 could do. It does have a larger screen, though. So YouTubers like to dream big and they like to laugh. This might be obvious, but hopefully it means we’ll see even more ambitious and even funnier iPhone videos uploaded in the future.Read more