Abercrombie & Fitch has undergone a metamorphosis over the last two decades. At Tubular Labs, we find it remarkable that this company has made a comeback from being criticized as an exclusive, preppy youth retailer with highly sexualized branding to an all-inclusive, forward-thinking brand. So, how does a retailer transition from a forgotten Y2K-canceled scandal … Continued

The 2024 Awards Season went off with a bang, and social media is buzzing with red carpet moments, acceptance speeches, audience reactions, and of course— some criticism.  That’s the best part about social coverage, isn’t it? You get to see the highlights while also engaging with other viewers as a culture. Now, the Tubular team … Continued

Super Bowl 2024 has emerged as the most-watched US TV broadcast since the historic Moon landing in 1969.  CBS Sports reported an impressive 123.4 million average viewers across multiple platforms, including CBS, CBS Sports, Nickelodeon, and Univision, and digital platforms Paramount+ and NFL+. 2024’s viewership marked a 7% increase from 2023. The presence of Taylor … Continued