This week, we’re looking at what might seem like a perfect weekend… movies, football, and dinner out. Each seems like an obvious event for social video, but digging under the surface reveals a wide variety of timing, content, and effects not immediately noticeable to the casual eye. This week, we’re looking at… Shang-Chi’s video launch … Continued
Read MoreThe 2024 Awards Season went off with a bang, and social media is buzzing with red carpet moments, acceptance speeches, audience reactions, and of course— some criticism. That’s the best part about social coverage, isn’t it? You get to see the highlights while also engaging with other viewers as a culture. Now, the Tubular team … Continued
Read MoreSuper Bowl 2024 has emerged as the most-watched US TV broadcast since the historic Moon landing in 1969. CBS Sports reported an impressive 123.4 million average viewers across multiple platforms, including CBS, CBS Sports, Nickelodeon, and Univision, and digital platforms Paramount+ and NFL+. 2024’s viewership marked a 7% increase from 2023. The presence of Taylor … Continued
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Video Trends
Tubular Trends: Social Video Gets “Fancy Like” Shang-ChiVideo Trends
Tubular’s Social Video Week-in-Review: The NFL Preseason Winner Is…