As audiences and algorithms shift, how do you know if your media company’s social video strategy is keeping up? Our latest report, Social Video Benchmarks: What’s Actually Working for Media Companies in 2026, is the first installment of recurring social video benchmark reports covering the key industry performance indicators media companies should be paying attention … Continued

Ad sales is about much more than selling space to advertisers. Media sellers are selling an audience, and proving that audience’s value to a buyer demands a data-driven approach. Media sellers have access to valuable audience data from their owned and operated channels, as well as from social video platforms like YouTube, TikTok, Instagram, Facebook, … Continued

Using Tubular Intelligence data from April through July 2026, we analyzed video length, posting time, trending hashtags, and top-performing stories across APAC, LATAM, EMEA, and North America to uncover what’s driving engagement right now. Here’s what the data shows. Optimal Video Length On YouTube, News & Politics publishers in APAC are concentrating their efforts on … Continued

Some of the world’s most recognizable CPG brands are rewriting the rules of social video, and they’re doing it with data-backed audience insights. From cross-platform strategy to post timing, every decision is informed by data, and every decision is deliberate. Red Bull, Heineken, Charlotte Tilbury, and Old Spice each took a different path to social … Continued